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Two young boys are lying side by side on a bed, both with warm smiles on their faces, as they cuddle a friendly dog between them. Two young boys are lying side by side on a bed, both with warm smiles on their faces, as they cuddle a friendly dog between them.
Choose to be optimistic.
Then you’ll see why Life's Good.

Life’s Good.
It’s just two little words.

But it’s an idea with real power.
Because those who dare to believe it
are the people who change the world.

A person is looking out over a cityscape of tall buildings and skyscrapers.
Sometimes it’s hard to believe.

Indeed, when life has so many setbacks,
changes, and reasons to doubt.

Yet, it takes guts to be
optimistic.

People who bravely choose to be
optimistic
in any circumstance can
truly experience
‘Life’s Good.’

Two women are holding a camera, smiling brightly.
At LG, we’re fueled by optimism.
It’s in our DNA.

We’ve bravely strived for innovation
for a better life for all.

A group of friends in colorful clothing sits on the stairs, laughing and enjoying their time together.

LG encourages those
who
choose to be optimists

to make a better life and a better future.

The optimists: brave and unlimited

Click on the image to see their optimistic stories that move them forward to a "Good Life"

Embracing
My Truest Self,
Willow Smith.

"I make my own path
regardless
of what people
expect from me.
When you truly embrace
yourself,
a better life unfolds."

Watch More
  • My Challenges
    Are Endless,
    Cody Simpson.

    "I always thirst
    for new challenges.
    What I love is a life of
    no hesitation
    in taking
    on challenges."

    Watch More
  • Don't Give Up,
    Find Your
    Own Path,
    Park Jenny.

    "Countless failed auditions,
    they don't affect me.
    All I need to do is pioneer
    my own path."

    Watch More

Bringing a smile to the world

Watch More

A media facade featuring the LG logo was displayed at landmarks around the world.

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

Try the love-filled
heart challenge

How to join

Use our 'Life's Good with LG' filter to
create a beautiful finger-heart
Decorate your Stories with our
'LifesGoodwithLG' stickers
LG TV, Computers, Appliances and Air Conditioners, Life's Good with LG and its range of products. Begin by transforming your TV viewing experience and enjoy the thrill of premium TV/Audio/Video, with LG South Africa’s superior TV viewing technology. Enjoy the next level TV viewing with widest range of Nanocell TVs, LED and OLED TVs , 4K Resolution, and Smart TV. Now browse guilt free with powerful operating system to your rescue and shine professionally with latest computer products powered by Blu-ray technology. Your household chores will never seem a burden with LG’s premium home appliances. Choose from microwave ovens , Side By Side Refrigerators, Dishwashers, top and front load washing machines including the revolutionary Twin Wash machines, air conditioners, air dehumidifiers, LED lighting and host of other efficient functional devices. With LG’s efficient Water Purifiers and Vacuum Cleaners, you will always remain fit and healthy, free from all harmful bacteria. Keep track of every move and let LG’s professional equipment leave a lasting impression behind your back. The range includes LG commercial TVs, Commercial monitors, projectors ,video conference call systems and security cameras. Breathe a sigh of relief and experience bacteria-free purified air with LG South Africa’s innovative air conditioner technology. Be it the mosquito repellent split air conditioner or superior functioning of commercial and floor standing air conditioners, ceiling cassette, ceiling concealed duct type and HRV cooling solutions.