LG AI logo becomes the different LG AI icons. Title is then revealed, the next generation of LG AI TV.

Evolves to satisfy your every entertainment need

LG AI TV learns your viewing preferences, understands your lifestyle, and optimizes every aspect of your TV experience to create the most ideal, personalized entertainment experience, just for you.

Ultra-powerful alpha AI processor enables AI-powered picture optimization based on millions of data points

alpha 11 AI Processor Gen2 is on an advanced-looking circuit board.
Text against a futuristic abstract background of lines and points, hinting at the millions of data points LG AI was trained on.

Text against a futuristic abstract background of lines and points, hinting at the millions of data points LG AI was trained on.

Dull low-resolution cityscape. The alpha 11 AI processor appears. Different circle icons move around the cityscape showing how the processor is analyzing every element in the frame. The processor pulses with power and the cityscape image is suddenly brighter, more detailed, and with 4K resolution thanks to AI Super Upscaling.

Our advanced upscaling technology enhances picture detail to make content look like it was naturally shot in 4K. Our alpha AI processor enables real-time upscaling even for OTT content.

*Image quality of upscaled content will vary based on the source resolution.

Panther in a jungle seemingly coming out of an LG TV screen on a stand. Lines appear as if AI is analyzing the panther and then the background. The overall image is enhanced showing how AI Perceived Object Enhancer brings 3D depth to every scene.

Powerful AI algorithms analyze 2D video to detect objects, understand the scene's context, and apply specialized processing to add depth, vibrancy, and realism to each visual element on the screen. 

*AI Perceived Object Enhancer supports OTT content only on products equipped with the alpha 11 AI processor.

*Image quality of upscaled content will vary based on the source resolution.

Dull evening nature landscape, view of the night sky from under a rock formation. Graphics appear to show the visual enhancement process of OLED Dynamic Tone Mapping Pro. The resulting landscape has much better contrast, with stars now visible against the night sky, darker blacks, and brighter whites overall.

Sophisticated AI processing dials up contrast in real-time. OLED Dynamic Tone Mapping Pro detects objects and backgrounds and applies tone mapping individually for sharper, more expressive image.

*OLED Dynamic Tone Mapping Pro supports OTT content only on products equipped with the alpha 11 AI processor.

*Image quality of upscaled content will vary based on the source resolution.

AI Director Processing shows colors as the director intended

AI analyzes the color distribution of each frame and identifies the emotional intent per scene. Color is then remastered in real-time to stay faithful to the director's vision.

Human subject against a colorful background with bokeh. A quote from Walter Valpatto, a prominent cinematographer is highlighted talking about AI Director Processing, this allows for detailed color reproduction and contrast to be preserved as the creator intended.

*Image quality of upscaled content will vary based on the source resolution.

AI Brightness Control lets TV screens adapt to ambient light

AI automatically detects the ambient light in your space and makes adjustments to ensure you get the possible picture whether it's bright or dark around you. 

LG TV in a modern living space during the evening. :abel says, night. AI Brightness Control ensures the picture of the aurora borealis on the TV is displayed with the perfect brightness level for the light in the room

Night

LG TV in a modern living space during the day. Label says, day. AI Brightness Control ensures the picture of the aurora borealis on the TV is displayed with the perfect brightness level for the light in the room.

Day

*All LG webOS 25 TVs feature AI Brightness Control, excluding those without light sensors.

LG OLED TV with a colorful abstract artwork on its screen and the alpha 11 AI Processor Gen2 highlighted behind it. Bright lights erupt from the processor and TV showcasing its advanced technology. The world's number one OLED TV for 12 years emblem is also visible.

LG OLED TV with a colorful abstract artwork on its screen and the alpha 11 AI Processor Gen2 highlighted behind it. Bright lights erupt from the processor and TV showcasing its advanced technology. The world's number one OLED TV for 12 years emblem is also visible.

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

Text against a futuristic abstract background that looks like sound waves.

Text against a futuristic abstract background that looks like sound waves.

Living room with an LG TV. Graphic representations of sound waves fill the whole space showing the rich surround sound from virtual 11.1.2 channels.

Living room with an LG TV. Graphic representations of sound waves fill the whole space showing the rich surround sound from virtual 11.1.2 channels.

Get a more immersive surround sound experience with virtual 11.1.2 channels. AI intelligently fine-tunes your audio to make it feel like sound is omni-directional and the action is all around you.

A busy street filled with people. A couple is walking having a conversation. A couple of street performers are playing guitar. Abstract soundwaves are coming from the guitar players and the couple representing how every sound element can be heard clearly with AI Object Remastering.

Every sound element can be heard effortlessly. AI Object Remastering analyzes each audio track and remasters voices, music, and sound effects to deliver clearer, more balanced sound. 

*Must be activated through the Sound Mode menu.

*Sound may vary according to the listening environment.

LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission.

Advanced AI processing analyzes and optimizes your audio to boost up its power and impact to deliver a more immersive sound experience.

*Must be activated through the Sound Mode menu.

*Sound may vary according to the listening environment.

AI Acoustic Tuning tweaks sound to suit your space

AI scans the room and studies its acoustic qualities by detecting the distance between the screen and your AI Magic Remote. Based on this, it adjusts your audio mix to match your environment.

Living room with an LG TV and LG Soundbar. On the screen is a concert. A violinist is in front, behind her is an orchestra. Concentric circles emanate from the TV showing how AI Acoustic Tuning scans the room and adjusts sound to your space.

*LG AI features use deep learning-based trained algorithms for real-time sound upmixing.

Text against a futuristic abstract background. Lines and points coming together giving off the feel of advanced technology.

Text against a futuristic abstract background. Lines and points coming together giving off the feel of advanced technology.

Awards LG webOS received. Innovation Awards Honoree for Cybersecurity, CES Innovation Awards 2025. Design Award Winner, UX iF Design Awards 2024. Best Smart System 2024/2025, AV Forums Editor's Choice.

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. 

AI Magic Remote completes the
AI experience

Control your TV easily with AI magic remote — no extra

device needed! With a motion sensor and scroll wheel,

point and click to use it like an air mouse or simply

speak for voice commands.

LG AI Magic Remote with the AI button highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. Functionality is then showcased as the cursor appears over an interface, showing how the remote can be used like an air mouse to just point and click.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

iF Design Award 2025 logo and Red Dot Winner 2025 logo.
LG webOS interface with the AI Magic Remote in the foreground. The thumbnails on the user interface show personalized content recommendations from AI Voice ID.
Close-up of an LG TV showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI Search responded via chat and by showing thumbnails of available content.
Sci-fi content is playing on an LG QNED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically.
Family of four is gathered around an LG AI TV. A circle appears around the person holding the remote showing their name. This showcases how AI Voice ID recognizes each user's voice signature. The webOS interface then shows how the AI automatically switches the account and recommends personalized content.
Close-up of an LG TV showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI Search responded via chat and by showing thumbnails of available content.
Sci-fi content is playing on an LG QNED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically.

AI Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides answers to any of your questions.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

*AI Voice ID may show reduced or limited content depending on region and network connectivity. 

*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.

*It works only with apps that support the Voice ID account.

*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. 

*In the US and Korea, AI Search uses the LLM Model.

*AI Chatbot available in countries supporting NLP in their native language.

*It is possible to link the AI chatbot to customer service.

*Some features may require an internet connection.

LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Screen of a user going through the AI Picture Wizard personalization process. One of the options is highlighted as if the user already made their choice.
Screen of a user going through the AI Sound Wizard personalization process. Grid of different sound clip icons. One of the options is highlighted as if the user already made their choice.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Screen of a user going through the AI Picture Wizard personalization process. Series of pictures are shown with user's selections being highlighted. A loading icon appears and a landscape image is shown being enhanced from left to right.
Screen of a user going through the AI Sound Wizard personalization process. Series of sound clip icons are being selected. A jazz singer and saxophone player are shown, sound waves representing the personalized sound animated across the visual.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

*AI Concierge's supported menus and apps may vary by country.

*AI Concierge's menu displays may be different upon release.

*AI Concierge's keyword recommendations may vary according to the app and time of day.

Just say “Hi LG” to start interacting with your TV

Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.

webOS Re:New Program logo and name.

Get full upgrades and enjoy the benefits of the latest features and software.

*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.

*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.

*Updates and the schedule to some features, applications, and services may vary by model and region.

*Upgrades available for 2022 OLEDs and 2023 UHD and above models.

Experience what LG AI TV can do for you!

LG TV with Home Hub on the screen. UI shows Google Home, ThinQ, and other IoT showing how you can easily manage all your smart devices on your TV.

Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard. 

*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.

*Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and alpha 11 AI Processor. It may vary depending on products and regions.

Stay worry-free knowing your data is protected

*Install protection excludes app installations from unusual sources other than LG Apps, etc.

*Regular SW updates are required for continuous 5-year protection.

*Data protection and encryption is secured under normal usage.

Gaming Portal turns your TV into the ultimate gaming hub

Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid app! Enjoy a wide variety of gaming experiences- from AAA titles with gamepad to casual games playable with your remote.

Gaming Portal home screen. Cursor moves and clicks to show many popular game titles, and the added function of being able to select games depending on the type of controller you have whether it's a game pad or the remote control.

*Support for the Gaming Portal may vary by country.

*Support for cloud gaming services and games within Gaming Portal may vary by country.

*Some gaming services may require a subscription and gamepad.

Person in their living room holding their phone. On the phone is a transmitting icon showing that the phone screen is being mirrored on the TV. On the TV is a basketball game to the side is the mirrored screen, showing player statistics.

Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for

seamless multi-screen entertainment.

*Picture and sound settings on both screens are the same. 

*Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Support for AirPlay 2, HomeKit, and Google Cast may vary by region, and language.

LG Channels home screen showing the variety of content available on an LG TV.

LG's exclusive streaming service, LG Channels, puts a wide selection of live and

on-demand channels at your fingertips for free. 

*Available content and apps may vary by country, product, and region. 

Three different icons that show how LG Channels can just be used without needing to subscribe, pay, or set up any peripheral top box.

All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box. 

Compare LG AI TV models to find the one for you

Easily compare features side-by-side to choose the best TV for you.

Table Caption
FeaturesOLED M5OLED G5OLED C5QNED 92QNED 85
LG OLED M5 product image
OLED M5
LG OLED G5 product image
OLED G5
LG OLED C5 product image
OLED C5
LG QNED92 product image
QNED 92
LG QNED85 product image
QNED 85
DisplayLG SIGNATURE OLED (97 Inch) LG OLED evo (83,77,65 inch)LG OLED evo LG OLED evo LG QNED evo with MiniLEDLG QNED evo with MiniLED
SizeUp to 97 inch (97,83,77,65 inch)Up to 97 inch (97,83,77,65,55,48 inch)Up to 83 inch (83,77,65,55,48,42 inch)Up to 85 inch (85,75,65,55 inch)Up to 100 inch (100, 86, 75, 65, 55, 50 inch)
True wirelessTrue wireless----
Processoralpha 11 AI Processor Gen2alpha 11 AI Processor Gen2alpha 9 AI Processor Gen8alpha 8 AI Processor Gen2alpha 8 AI Processor Gen2
ColorPerfect Black, Perfect ColorPerfect Black, Perfect ColorPerfect Black, Perfect ColorDynamic QNED Color ProDynamic QNED Color
AI UpscalingAI Super Upscaling 4KAI Super Upscaling 4KAI Super Upscaling 4KAI Super Upscaling 4KAI Super Upscaling 4K
AI PictureAI Super Upscaling, OLED Dynamic Tone Mapping Pro, AI Director Processing AI Super Upscaling, OLED Dynamic Tone Mapping Pro, AI Director Processing AI Super Upscaling, OLED Dynamic Tone Mapping ProAI Super Upscaling, Dynamic Tone Mapping ProAI Super Upscaling, Dynamic Tone Mapping Pro
AI SoundAI Sound Pro (Virtual 11.1.2ch), AI Object Remastering, Dynamic Sound BoosterAI Sound Pro (Virtual 11.1.2ch), AI Object Remastering, Dynamic Sound BoosterAI Sound Pro (Virtual 11.1.2ch), AI Voice Remastering, Dynamic Sound BoosterVirtual 9.1.2ch, AI Clear Sound, Dynamic Sound BoosterVirtual 9.1.2ch, AI Clear Sound(100 inch), Dynamic Sound Booster(100 inch)
Operating System (OS)webOS25, webOS Re:new programwebOS25, webOS Re:new programwebOS25, webOS Re:new programwebOS25, webOS Re:new programwebOS25, webOS Re:new program
webOS featuresAI Voice ID, AI Search, AI Chatbot, AI Concierge, Picture/Sound Wizard, AI magic remoteAI Voice ID, AI Search, AI Chatbot, AI Concierge, Picture/Sound Wizard, AI magic remoteAI Voice ID, AI Search, AI Chatbot, AI Concierge, Picture/Sound Wizard, AI magic remoteAI Voice ID, AI Search, AI Chatbot, AI Concierge, Picture/Sound Wizard, AI magic remoteAI Voice ID, AI Search, AI Chatbot, AI Concierge, Picture/Sound Wizard, AI magic remote

*Features may vary by model. Please see each product page for detailed specifications.

*Specifications may vary by model or screen size.

*Support for some features may vary by region and country.

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.

*All images above are simulated.

*Service availability varies by region and country.

*Personalized services may vary depending on the policies of the 3rd party application.

*LG AI TVs refer to webOS-based TVs with AI features such as content recommendations, AI picture, or AI sound, with an alpha 5 AI Processor or higher embedded. A network connection is required to use AI features, excluding AI Picture Pro and AI Sound Pro.

*Specifications vary across different alpha AI processors. 

FAQs

Q.

What is LG AI TV?

A.

An LG AI TV is a TV powered by the alpha 11 AI Processor 4K Gen3 with a Dual AI Engine, delivering pixel-level precision for a more realistic picture. It also learns your viewing habits and adapts to your preferences through webOS, while the award-winning LG Shield helps keep your data safe.*

 

*LG Shield certification may vary depending on model.

*Install protection excludes app installations from unusual sources other than LG Apps, etc.

*Regular software updates are required for continuous 5-year protection.

*Data protection and encryption is secured under normal usage.

*webOS is secured by LG Shield.

Q.

What benefits do LG AI TVs offer?

A.

LG AI TV optimizes picture and sound while making every day smarter with a personalised AI Hub. AI Picture Pro upscales content, delivering up to 4K-like quality with pixel precision, while AI Sound delivers immersive, room-filling audio and helps keep voices clear across scenes.* Beyond picture and sound, the personalised AI Home Hub makes everyday use simpler: with the AI Magic Remote, AI experiences are a click away — such as content recommendations from your watch history with AI Concierge and bringing up your profile by voice with AI Voice ID.**

 

*AI Picture Pro will work with any copyright-protected content on OTT services.

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

 

**Provides quick access to the TV's AI features but has no built-in AI processing.

**AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

**Some features may require an internet connection.

**AI Voice Recognition is only provided in countries that support NLP in their native language.

 

**Some of these features may not be supported in certain regions or models.

**Menus displayed may be different upon release.

**Keyword recommendations vary according to the app and time of day.

 

**Reduced or limited content may be shown depending on region and network connectivity.

**Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

**It works only with apps that support the Voice ID account.

**The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

Q.

What makes LG AI TVs stand out?

A.

An LG AI TV stands out for itsAI Super upscaling, data protection, and a fast, intuitive webOS experience — each recognized by experts.* Its alpha 11 AI Processor won the Tom's Guide AI Award 2026, LG Shieldwas named a 2026 CES Innovation Awards Honoree in Cybersecurity, and webOS continues to be recognized as the Best Smart TV System by AVForums.** Together, these technologies deliver an innovative AI experience while helping protect your data.

 

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

*AI Dual Super Upscaling only applies to W6, G6, C6, MRGB95, and MRGB9M.

 

**LG Shield certification may vary depending on model.

**Install protection excludes app installations from unusual sources other than LG Apps, etc.

**Regular software updates are required for continuous 5-year protection.

**Data protection and encryption is secured under normal usage.

**webOS is secured by LG Shield.

 

**The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Q.

How do LG AI TVs deliver great picture quality?

A.

LG AI TVs deliver great picture quality by processing every frame with the alpha 11 AI Processor 4K Gen3. AI Picture Proanalyses content genre, faces, and other elements to upscale content, delivering up to 4K-like quality with optimal depth and contrast, while AI HDR Remastering optimises colour, brightness, and contrast to elevate SDR content towards HDR-like levels — for richer, more realistic visuals whatever you're watching.*

 

*AI Picture Pro will work with any copyright-protected content on OTT services.

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

Q.

What gaming features do LG AI TVs offer?

A.

LG AI TVs offer advanced gaming features including up to 4K 165Hz refresh rates with G-Sync and AMD FreeSync Premium, 0.1ms response time (Gray to Gray) with ALLM, and ClearMR 10000with HGiG for tear-free, sharp motion — plus the LG Gaming Portal, which brings your games and cloud gaming services together in one hub so you can spend less time searching and more time playing.*

 

*It only works with games or PC inputs that support 165Hz.

*Available refresh rate varies by model and screen size.

*165Hz is applied to 83/77/65/55/48-inch of OLED G6, while 120Hz is applied to 97-inch of OLED G6.

*NVIDIA G-Sync compatible with RTX 20, RTX 30, RTX 40 and GTX 16 graphics cards. Older GPUs do not support G-Sync compatibility.

 

*LG OLED displays have been certified as "0.1ms response times (Gray to Gray) and Qualified Gaming Performance" by Intertek.

 

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

*Support for HGiG may vary by country.

*83/77/65/55/48-inch of OLED G6 only has ClearMR 10000 certification.

*ClearMR is a certification program of VESA to evaluate the motion blur performance of the display.

 

*Support for cloud gaming services may vary.

*Some gaming services may require a subscription and gamepad.

*Gamepad is sold separately.

Q.

How do LG AI TVs enhance sports viewing?

A.

LG AI TVs enhance sports viewing with AI-powered game predictions, smooth motion, alerts, and a dedicated sports hub. Sports Forecast by AI Concierge analyses your team's stats and performance to provide estimated game predictions, while TruMotion adjusts smoothing to keep fast sports action natural and clear.* Sports Alert notifies you about your team's game schedules and scores, and the Sports Portal brings everything about your team into one place — highlight videos, previous results, and current league standings.**

 

*Some of these features may not be supported in certain regions or models.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

*Predictions are for entertainment purposes only and may not be accurate.

**An internet connection is required for use.

**Support for Sports Portal varies by region and model.

**Sports Portal requires account registration, as features are linked to individual user accounts.

**Information provided by Sports Portal is for general purposes only and may not be accurate. LG assumes no responsibility or liability for any actions or decisions made in reliance on such information.

Q.

What personalized experiences do lg AI TVs provide?

A.

LG AI TVs provide personalized experiences through the AI Home Hub, with the AI Magic Remote putting AI features a click away.* AI Voice ID helps recognise your voice to bring up your own profile, AI Concierge recommends content based on your viewing habits, and AI Picture Wizard and AI Sound Wizard tune picture and sound to your taste — while the AI Chatbot offers proactive troubleshooting before you even ask.**

 

*Provides quick access to the TV's AI features but has no built-in AI processing.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

 

**Reduced or limited content may be shown depending on region and network connectivity.

**Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

**It works only with apps that support the Voice ID account.

**The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

 

**Some of these features may not be supported in certain regions or models.

**Menus displayed may be different upon release.

**Keyword recommendations vary according to the app and time of day.

 

** Requires internet connection and LG account login for full functionality.

** It is possible to link the AI chatbot to customer service.

** In countries where NLP is not supported, voice-based app access and usage may not be available.

** From webOS26 initial, most of nudges will be provided based on LG account login, and only the following two will be provided when the LG account is NOT logged in:

1) Nudge to resolve TV error situations after self-diagnosis.

2) Default nudge within the device (e.g. HDMI input switching suggestion. Voice guidance nudge to help users discover and use voice features.)

Q.

What is AI Voice ID?

A.

AI Voice IDis a feature that helps recognise you by your voice.* When you speak, your LG AI TV switches to your profile and brings up your personalised home screen with content recommendations tailored just for you — without the hassle of manually logging in. Voice recognition accuracy may vary; see details below.

 

*Reduced or limited content may be shown depending on region and network connectivity.

*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

*It works only with apps that support the Voice ID account.

*The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

Q.

What is the AI Magic Remote?

A.

TheAI Magic Remote lets you navigate the TV by pointing, scrolling and selecting items on the screen, similar to using an air mouse.* Its dedicated AI button gives quick access to the TV's AI features, offering a faster, more intuitive way to use them so you spend less time navigating and more time enjoying your content.

*Provides quick access to the TV's AI features but has no built-in AI processing.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

Q.

What is the LG AI Chatbot?

A.

The LG AI Chatbot is a proactive feature that suggests troubleshooting guidance before you even ask.* When it detects a possible issue with your TV, it offers on-screen guidance — from gentle nudges to quick solutions — to help you take action and stay one step ahead.

 

*Requires internet connection and LG account login for full functionality.

*It is possible to link the AI chatbot to customer service.

*In countries where NLP is not supported, voice-based app access and usage may not be available.

*From webOS26 initial, most of nudges will be provided based on LG account login, and only the following two will be provided when the LG account is NOT logged in:

1) Nudge to resolve TV error situations after self-diagnosis.

2) Default nudge within the device (e.g. HDMI input switching suggestion).

Q.

What is the AI Picture Wizard / AI Sound Wizard?

A.

The AI Picture Wizard and AI Sound Wizard personalise your TV to your taste. You select the images and sound you prefer, and AI analyses your choices — using extensive data points to fine-tune picture and audio settings.

Q.

What is the AI Concierge?

A.

The AI Concierge recommends content based on your viewing habits.* With a press of the AI button, your LG AI TV suggests shows from your watch history and preferences, along with feature recommendations and shortcuts tailored to you — making it easier to find what to watch next.

 

*Some of these features may not be supported in certain regions or models.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

Q.

How do lg AI TVs safeguard user privacy and security?

A.

LG AI TVs help safeguard your privacy and data under normal usage conditions with the award-winning LG Shield — a 2026 CES Innovation Awards Honoree for Cybersecurity.* Its protection is built on LG Shield's 7 core technologies: Secure Data Storage and Management, Secure Cryptographic Algorithm, Ensuring Software Integrity, User Authentication and Access Control, Secure Data Transmission, Security Event Transmission and Response, and Security Update Management. Through regular software updates from the webOS Re:New Program, LG Shield maintains continuous protection for up to 5 years.**

 

*LG Shield certification may vary depending on model.

*Install protection excludes app installations from unusual sources other than LG Apps, etc.

*Regular software updates are required for continuous 5-year protection.

*Data protection and encryption is secured under normal usage.

*webOS is secured by LG Shield.

 

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

 

**webOS Re:New is a software upgrade program and is available on select models only. The number of upgrades and Re:New support duration may vary by product, model, or region.

**Upgrade schedule, as well as features, applications, and services may vary by model and region.

**Available features, contents and services are subject to change without notice and may vary by product, model or region.

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How it works
Payflex lets you get what you need now, but pay for it over 3 interest-free instalments. You pay 1/3 upfront, then split the rest over the next 2 paydays.
  • Step 1
    Shop Online and fill your cart
  • Step 2
    Choose Payflex at checkout
  • Step 3
    Get approved and pay 1/3 today with your debit or credit card
  • Step 4
    Pay the remainder over the next 2 paydays. No interest. No fees.
  • You must be over 18 years old

  • You must have a valid South African ID

  • You must have a debit or credit card issued by Mastercard, Visa or Amex

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Digital credit when you have to have it
How it works
Mobicred is a digital credit facility that allows you to purchase your goods now and settle the outstanding balance via convenient and easy monthly installments.
  • Step 1
    Shop online and add to cart
  • Step 2
    Choose Mobicred to pay and sign in with your Mobicred details
  • Step 3
    Enter the OTP sent to your phone to confirm the purchase
  • Step 4
    Your order will be processed, and you can simply make your Mobicred repayments when due.
You will need to apply and be approved for a Mobicred account before you can checkout.
Apply Now
  • Must be 18 years or older

  • Must have a valid South African ID

  • Must have a valid email address and cell number

  • Must have a valid bank account in your name