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There is a nanocell TV, and a crystal on the screen. Color particles are visible on the floor. There is a nanocell TV, and a crystal on the screen. Color particles are visible on the floor.


The Pure Colors

Nano Creates Pure Colors

LG NanoCell produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity. It delivers a stunning visual experience.
A TV is floating with a purple background. There is a crystal on the screen. A TV is floating with a purple background. There is a crystal on the screen.

How to Create Pure Colors

Nanoparticles filter and refine impure colors to reproduce pure and realistic images.
How to Create Pure Colors1 How to Create Pure Colors2
The RGB spectrum graph that shows the filtering of dull colors The RGB spectrum graph that shows the filtering of dull colors
A comparison of color purity between conventional and NanoCell tech. A comparison of color purity between conventional and NanoCell tech.
*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colors Now in Real 8K

Pure colors, when combined with 8K resolution, take picture quality to the next level. To get a proper sense of realism from 8K, each of the 33 million pixels should appear separate and distinct. LG NanoCell far exceeds the *CTA’s definition for 8K TV. That’s why LG NanoCell 8K presents the ‘Real 8K’.
A Nanocell TV is hanging on the wall. You can see landscape scenery on the screen. A Nanocell TV is hanging on the wall. You can see landscape scenery on the screen.
*CTA (Consumer Technology Association) : A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
*CTA certification is given to a product that complies with the official industry requirements.
A comparison image showing how the sharpness decreases as the CM value decreases from 100 to 50. The TUV-certified logo is on it. A comparison image showing how the sharpness decreases as the CM value decreases from 100 to 50. The TUV-certified logo is on it.
Real 8K

Exceeds International Standards

According to the CTA – when defining resolution – a contrast modulation (CM) must be 50% or more. The higher the CM value, the clearer the image. NanoCell TV, which has a 97.8% of CM level, exceeds international standards, making pure colors even clearer.
*Images simulated.
*CM values based on 65NANO97/98 models tested by TUV.
*The CM value mentioned is tested in horizontal.

Pure Colors Synchronize with Optimal 8K

8K contents goes one step further with pure colors. LG NanoCell offers you a real 8K contents experience through a various of 8K contents optimization feature.
A woman is watching TV in the living room. Landscape scenery is on the screen. A woman is watching TV in the living room. Landscape scenery is on the screen.
The Alpha 9 chip is mounted on a TV mainboard. The Alpha 9 chip is mounted on a TV mainboard.
α9 Gen3 AI Processor 8K

Pure Colors Meet Next Gen Intelligence

The α9 Gen3 AI Processor 8K uses deep-learning algorithms to analyze on-screen content and deliver more immersive experience with enhanced picture and sound. All adjustments are automatic to make every viewing a spectacular one.
Learn more
Before and after images of 8K upscaling are compared. The before image is blurry. Before and after images of 8K upscaling are compared. The before image is blurry.
AI 8K Upscaling

Upscale Your Favorites into 8K Definition

LG NanoCell uses deep-learning algorithms to transform 2K or 4K content into lifelike 8K. Enjoy clearer text and images with enhanced detail and definition and reduced noise.
*Images simulated.
A TV screen showing a green parrot A TV screen showing a green parrot
Built in Video Decoder

Supports More 8K Codecs

HEVC, AV1, and VP91) codec support lets you watch 8K videos from YouTube, USB, or streaming services2).
Youtube, USB and Streaming icons Youtube, USB and Streaming icons
1) With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provide.
8K playback requires a high-bandwidth internet connection.

See Pure Colors with Eye Comfort

LG NanoCell TVs have received a “No Photobiological LED Hazard” certification from Underwriters Laboratories (UL), ensuring your eyes are protected from harmful light being emitted.
The image of forest on the TV screen The image of forest on the TV screen
Graphs that passed safety standards in five LEDs Graphs that passed safety standards in five LEDs
No Photobiological LED Hazard1)

Exceeds International Standards

The ‘No Photobiological LED Hazard’ test measures five standards including blue light, actinic UV, near UV, IR radiation, and retinal thermal.
These are the official international standards for measuring the harmful effects of LEDs on the human body, as defined by the IEC2),
NanoCell TVs exceeded each standard.
1) UL Verified Mark is certified for LG NanoCell 65NANO90, 65NANO80.
2) International Electrotechnical Commission

Pure Colors on Your Wall

The wall mount sits flush on your wall, blending with your space and creating the feeling of an art gallery. With a minimal-gap wall mount and gallery mode, LG NanoCell fits on your wall like a piece of art, giving your space a more sophisticated look.
TV showing an eye level view of nature in a luxurious house setting TV showing an eye level view of nature in a luxurious house setting
*It includes a TV stand. The slim wall mount bracket is sold separately.

Pure Colors Honored with Major Awards

  • Logos of awards NanoCell has received.

    CES 2020 Innovation Awards
    - 86NANO90

  • Logos of awards NanoCell has received.

    "An Impressive Contrast Ratio and a Wide Viewing Angle."
    - 86NANO90

  • Logos of awards NanoCell has received.

    Red Dot Design Award 2020 Winner
    - 75NANO99

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

See How Pure Colors in Real 8K Enhance Your TV Experience

Millions of tiny colorful particles in space Millions of tiny colorful particles in space

Curious about OLED that Beyond the NanoCell Experience?

Learn More
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
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