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Active HDR analyzes and optimizes HDR10 and HLG content for an even more striking and breathtaking HDR experience. With LG TV's exclusive processing for HDR10 and HLG, viewers have more HDR content choices.
HDR technology helps to adjust the brightness and darkness on screen, as you would experience it with your own eye. LG UHD TV offers compatibility with HDR formats such as HDR10 for Blu-ray DVD and HLG for broadcast.
HDR10 and HLG are rendered by LG UHD TV's exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.
LG's HDR Effect uses unique image processing that transforms standard dynamic range content to emulate HDR quality by boosting the contrast for an HDR-like viewing experience.
The science of light control
Ultra Luminance and Local Dimming improve brightness and enhance detail by adjusting the backlight and dividing the image into blocks of individualized contrast.
Upscale the resolution to 4K quality
LG's 4K Upscaler boosts resolution to near 4K quality through ultimate image processing technology.
Surround yourself in rich sound
Let yourself be transported by LG's newest and most advanced simulated surround sound from virtual seven channels for superior immersion.
A sleek design with flair
The seamless, slim design extends throughout the display. Coupled with a sleek profile and great picture quality, LG UHD TV is an impressive complement to its surroundings and optimal viewing experience.
webOS 3.5 simple and fun to use
With the Magic Remote and uniquely refined webOS 3.5 launcher bar, dive into a limitless world of premium content from all of the most popular entertainment providers.
* webOS GUI may differ by country. * Services are subject to availability, may require subscription and could vary across products and platforms. Internet connection required. * Magic remote included in box with selected webOS TV models. * Netflix Hotkey on the remote may not be available in certain countries.
LG webOS 3.5, security you can trust
The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.
Easy and fast way to Netflix 4K HDR content
With easier control and faster access, you can explore and enjoy more of Netflix's premium 4K HDR content on LG 4K TV.
* webOS GUI may differ by country. * 4K HDR availability may vary for Netflix content. * Magic Remote design and button arrangement may vary by country. * Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.
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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Active HDR expanding your HDR choices.
Active HDR analyzes and optimizes HDR10 and HLG content for an even more striking and breathtaking HDR experience. With LG TV’s exclusive processing for HDR10 and HLG, viewers have more HDR content choices | LG South Africa