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  A photo from the 2025 LG Life’s Good Coaches Award ceremony shows Coaches Samantha Erger and Luke Strand posing with their awards. LG Life’s Good Coaches Award logo and LG Life’s Good Coaches Award logo. 
LG LIFE'S GOOD COACHES AWARD

Coaches who champion mental wellness

As a proud partner of the NCAA®, we created the LG Life's Good Coaches Award to recognize the leaders who put mental health and well-being at the heart of their teams, nominated by the student-athletes they inspire. This year, LG honors Coaches Samantha Erger (SMU) and Luke Strand (Minnesota State University, Mankato) for leading with integrity and care.

Watch the full story of this year's winners and check out our Ring of Honor below to meet all our past honorees.
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A photo from the 2025 LG Life’s Good Coaches Award ceremony shows Coaches Samantha Erger and Luke Strand posing with their awards. LG Life’s Good Coaches Award logo and LG Life’s Good Coaches Award logo.
Ring of Honor
Headshot of Coach Samantha Erger
SMU
women's volleyball
Samantha Erger - 2025 Winner

Since 2022, Erger has transformed SMU Volleyball into a national contender, earning AVCA Southwest Region and AAC Coach of the Year honors while leading the Mustangs to record-breaking seasons and back-to-back NCAA appearances.

Headshot of Coach Luke Strand
minnesota state university-mankato
men's ice hockey
Luke Strand - 2025 Winner

In his first season, Strand led the Mavericks to an 18-15-4 record and a Mason Cup Playoff run, earning finalist honors for CCHA Coach of the Year. A former pro player, he's dedicated to developing the next generation of hockey talent.

Headshot of Coach Yasmin Farooq
university of washington
women's rowing
Yasmin Farooq - 2024 Winner

A two-time Olympian and world champion, Farooq has led Washington Women's Rowing to historic NCAA sweeps and multiple Coach of the Year honors. A Hall of Fame inductee, she continues to set the standard in collegiate rowing.

Headshot of Coach David Lynn
oklahoma christian university
men's golf
David Lynn - 2024 Winner

Now in his 14th season, Lynn has led Oklahoma Christian Men's Golf to three straight NCAA Division II Semifinal appearances and multiple Coach of the Year honors, producing numerous All-Americans and All-Conference players along the way.

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Catch every championship moment, only on LG Channels
Only on LG Smart TVs can you catch every heart-pounding play across all divisions with exclusive live games, VOD content and original programming. And with unmatched color, contrast and clarity, there's no better way for true NCAA fans to cheer on your team than with LG in your lineup.
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THE LG COMMITMENT
Supporting NCAA student-athletes
Discover how LG continues to support student-athletes and NCAA communities beyond the court and field, building a lasting legacy of wellness, growth and opportunity.
  A photo from the 2025 NCAA Final Four shows LG executives presenting universities with checks for 10000 dollars. 
2025
LG teams up with NAMI for NCAA Men's Final Four
LG partnered with the National Alliance on Mental Illness to donate $10,000 and LG appliances to universities in the NCAA Men's Final Four host cities. Learn more.
  A photo from the 2024 NCAA Final Four shows LG executives presenting NAMI representatives with a check for 100000 dollars. 
2024
LG supports mental health through NAMI donation
LG donated $100,000 to the National Alliance on Mental Illness and launched the Life's Good Coaches Award. Learn more.
ONLY ON LG CHANNELS
Go beyond the highlights
LG and the NCAA bring you closer to the stories behind the scoreboard. Dive into exclusive content, available only on LG Channels.
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Catch all the campus action
Take an exclusive behind-the-scenes look into dozens of historic campus matchups. Stream The Rivalries playlist now on NCAA Championships Channel 100 and on demand via the LG Channels App.
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Impactful, positive, real
LG is spotlighting student-athlete mental well-being on campuses nationwide through Transparent Conversations, a traveling podcast hosted by Taylor Rooks.
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