In today's entertainment landscape, delivering a premium cinema experience extends far beyond the movie screen. Operators must manage a growing mix of movie promotions, event content, wayfinding information and advertising across multiple touchpoints while ensuring a consistent and engaging experience for guests.
As Shaw Theatres looked to enhance its flagship Lido cinema, it needed a commercial signage solution that could deliver dynamic content across different spaces while making day-to-day management more efficient. With a diverse range of applications and content to manage, the team sought greater flexibility in its signage infrastructure, alongside a simpler way to control and update displays across the venue.
LG outdoor LED display on the screens of Shaw @ Lido
Shaw Theatres selected LG for its extensive portfolio of signage solutions and innovative technologies, which offered the flexibility to support a variety of applications throughout the cinema. Equally important was LG's webOS platform, which enables content to be remotely managed and updated across multiple displays through a centralised system.
By consolidating control across its signage network, Shaw Theatres can streamline content deployment, reduce management complexity and quickly roll out updates across the venue. The platform's flexible software and integration capabilities also support dynamic templates, making it easier to deliver engaging and relevant content throughout the customer journey.
“We chose LG for its flexible signage software and seamless integration capabilities, which give us the flexibility to create dynamic templates, deliver content more efficiently and simplify content management," said Terence Heng, VP of Shaw Organisation Pte. Ltd.
The deployment forms part of Shaw Theatres' continued investment in creating premium cinema experiences. Home to one of Orchard Road's most recognisable large-format digital displays since 2000, Shaw House has long embraced digital technology to engage audiences and support major events, from National Day live broadcasts and Orchard Road countdown celebrations to red carpet premieres featuring international stars.
Building on this legacy, Shaw Theatres upgraded and expanded its commercial signage network at Lido. The deployment includes a 17.28m x 5.76m outdoor LED display, a 6.6m x 3.38m indoor LED display and multiple LG UH5 Series commercial displays in 49-, 55- and 65-inch sizes installed throughout Levels 5 and 6 of the cinema.
The upgraded displays enable Shaw Theatres to transform traditional movie posters into dynamic digital content while providing greater flexibility in how promotions, advertisements and event messaging are delivered across the venue.
"The digital screens allow us to create a more dynamic space to show living posters for current and upcoming titles and movie promotions to the numerous patrons who traverse the cinema corridors," Heng said.
Today, LG's commercial display solutions support a wide range of applications across the cinema, from high-impact LED displays that serve as focal points for movie launches and red carpet events to digital poster networks that keep content fresh, relevant and visually engaging.
"We are thrilled at the level of support and enthusiasm LG has shown for our projects. They helped refresh the screens at our flagship cinema and Jem, with a strong support from their flexible signage software and integrations," Heng added.
"We chose LG because we're always on the lookout for new and innovative technology, and they brought exactly that to the table. Both the hardware and software fused together to complement the premium experience we've built for our cinemas."
By combining innovative display technologies with intelligent content management, LG continues to help Shaw Theatres create a more connected, efficient and engaging cinema environment, one that is ready to evolve alongside the next generation of entertainment experiences.
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