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Your ticket to the Big Dance®

Elevate your 2024 March Madness® experience with LG, from the game-changing picture and sound of an LG OLED TV - the World's No.1 OLED TV Brand for 11 consecutive years*-to exclusive access to fans-first NCAA content. Not to mention, enjoy winning deals on the latest LG innovations for your home and home entertainment. Life's Good when you love the game.
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LG Donates $100,000 and Launches Life's Good Coaches Award

As a proud partner of the NCAA, it's our honor to support various student-athlete mental health initiatives. During the NCAA Final Four basketball championship weekend, LG presented the National Alliance on Mental Illness (NAMI) with a $100,000 donation and launched the inaugural Life's Good NCAA Coaches Award.
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LG Presents: Life's Good Coaches Award

Celebrating coaches who care

We believe coaches deserve an extra shout-out for all they do for student-athletes—on and off the court. That's why we've created the Life's Good Coaches Award for those who champion mental health and wellness.

Here's the run down. Two coaches—one each from men's and women's collegiate teams—will be chosen Most Outstanding Mental Health Advocates.

NCAA student-athletes will help us find the winners by nominating a coach they know. The one who cares 110% of the time. Who inspires, uplifts and supports their teams. That outstanding leader who strives to help student-athletes put their mental game first—so they can bring their best on game day.

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Host - Taylor Rooks
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Live and in person

Come see a live taping of the show during Tip-off Tailgate at State Farm Stadium with hosts Taylor Rooks and 2-time national champion Bobby Hurley, who will also be signing autographs.

Live taping schedule:
Saturday, Apr 6, 1-2PM MST
Monday, Apr 8, 2-3PM MST
mental health and WELLNESS podcast

Impactful, positive, real

LG is raising awareness for the critical issue of student-athlete mental wellbeing through Transparent Conversations, our multi-episode, traveling podcast. Each episode brings the power of conversation to campuses across the country with straight talk about the pressures and challenges we all sometimes face—in sport and in life.

Your home advantage with LG

From championship watch parties to everyday living, up your game with these these LG pros for house, home and life.
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There's a reason the LG OLED is hailed as the best TV in the game. Its stunning picture quality puts you right in center the action. See why we're the World's No.1 OLED TV Brand.*
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Our soundbars feature cutting-edge spatial audio technology, sleek and sophisticated designs and incredible performance. It's immersive audio like you've never experienced before.
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Give your March Madness watch party—or any party—the anthemic sound treatment it deserves. We've a range of high performance speakers, from the ultraportable to standout powerhouses.
LG's original series

Return of The Rivalries

LG's electrifying docu-series featuring some of the most intense matchups in D-II and D-III of the NCAA is back. Season 3 kicks off with “The Battle of the Burgs,” the story of the decades-long duel between wrestling rivals Augsburg University and Warburg College. Watch the clash on the NCAA Championships Channel. Tune to channel 100 on your LG TV.

Raise your game, every day

More LG innovations for every type of play, whether it's sport, gaming or entertaining.
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Lightweight yet powerful, the LG gram line of laptops deliver game-changing performance to elevate your productivity and creativity. Gear up and get more done, at home or on the go.
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Never miss a moment to know the score with an amazing view. With athletically smooth performance, incredible speeds and high-fidelity color, LG's monitors are designed for the win. Game on!
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Air Purifiers

In the midst of all the heart-stopping excitement you can still breathe easy with a stylish LG air purifier. It quietly captures dust, dander and more so you can enjoy that sweet air of victory.