Why LG AI TV?

An LG AI TV is a TV powered by the alpha 11 AI Processor 4K Gen3 with a Dual AI Engine, delivering pixel-level precision for a more realistic picture. It also learns your viewing habits and adapts to your preferences through webOS, while the award-winning LG Shield helps keep your data safe.*

*LG Shield certification may vary depending on model.

*Install protection excludes app installations from unusual sources other than LG Apps, etc.

*Regular software updates are required for continuous 5-year protection.

*Data protection and encryption is secured under normal usage.

*webOS is secured by LG Shield.

LG AI TV optimizes picture and sound while making every day smarter with a personalised AI Hub. AI Picture Pro upscales content, delivering up to 4K-like quality with pixel precision, while AI Sound delivers immersive, room-filling audio and helps keep voices clear across scenes.* Beyond picture and sound, the personalised AI Home Hub makes everyday use simpler: with the AI Magic Remote, AI experiences are a click away — such as content recommendations from your watch history with AI Concierge and bringing up your profile by voice with AI Voice ID.**

*AI Picture Pro will work with any copyright-protected content on OTT services.

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

**Provides quick access to the TV's AI features but has no built-in AI processing.

**AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

**Some features may require an internet connection.

**AI Voice Recognition is only provided in countries that support NLP in their native language.

**Some of these features may not be supported in certain regions or models.

**Menus displayed may be different upon release.

**Keyword recommendations vary according to the app and time of day.

**Reduced or limited content may be shown depending on region and network connectivity.

**Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

**It works only with apps that support the Voice ID account.

**The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

An LG AI TV stands out for itsAI Super upscaling, data protection, and a fast, intuitive webOS experience — each recognized by experts.* Its alpha 11 AI Processor won the Tom's Guide AI Award 2026, LG Shieldwas named a 2026 CES Innovation Awards Honoree in Cybersecurity, and webOS continues to be recognized as the Best Smart TV System by AVForums.** Together, these technologies deliver an innovative AI experience while helping protect your data.

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

*AI Dual Super Upscaling only applies to W6, G6, C6, MRGB95, and MRGB9M.

**LG Shield certification may vary depending on model.

**Install protection excludes app installations from unusual sources other than LG Apps, etc.

**Regular software updates are required for continuous 5-year protection.

**Data protection and encryption is secured under normal usage.

**webOS is secured by LG Shield.

**The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

LG AI TVs deliver great picture quality by processing every frame with the alpha 11 AI Processor 4K Gen3. AI Picture Proanalyses content genre, faces, and other elements to upscale content, delivering up to 4K-like quality with optimal depth and contrast, while AI HDR Remastering optimises colour, brightness, and contrast to elevate SDR content towards HDR-like levels — for richer, more realistic visuals whatever you're watching.*

*AI Picture Pro will work with any copyright-protected content on OTT services.

*Images are upscaled to up to 4K-like quality. Results may vary depending on the source resolution.

LG AI TVs offer advanced gaming features including up to 4K 165Hz refresh rates with G-Sync and AMD FreeSync Premium, 0.1ms response time (Gray to Gray) with ALLM, and ClearMR 10000with HGiG for tear-free, sharp motion — plus the LG Gaming Portal, which brings your games and cloud gaming services together in one hub so you can spend less time searching and more time playing.*

*It only works with games or PC inputs that support 165Hz.

*Available refresh rate varies by model and screen size.

*165Hz is applied to 83/77/65/55/48-inch of OLED G6, while 120Hz is applied to 97-inch of OLED G6.

*NVIDIA G-Sync compatible with RTX 20, RTX 30, RTX 40 and GTX 16 graphics cards. Older GPUs do not support G-Sync compatibility.

*LG OLED displays have been certified as "0.1ms response times (Gray to Gray) and Qualified Gaming Performance" by Intertek.

*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.

*Support for HGiG may vary by country.

*83/77/65/55/48-inch of OLED G6 only has ClearMR 10000 certification.

*ClearMR is a certification program of VESA to evaluate the motion blur performance of the display.

*Support for cloud gaming services may vary.

*Some gaming services may require a subscription and gamepad.

*Gamepad is sold separately.

LG AI TVs enhance sports viewing with AI-powered game predictions, smooth motion, alerts, and a dedicated sports hub. Sports Forecast by AI Concierge analyses your team's stats and performance to provide estimated game predictions, while TruMotion adjusts smoothing to keep fast sports action natural and clear.* Sports Alert notifies you about your team's game schedules and scores, and the Sports Portal brings everything about your team into one place — highlight videos, previous results, and current league standings.**

*Some of these features may not be supported in certain regions or models.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

*Predictions are for entertainment purposes only and may not be accurate.

**An internet connection is required for use.

**Support for Sports Portal varies by region and model.

**Sports Portal requires account registration, as features are linked to individual user accounts.

**Information provided by Sports Portal is for general purposes only and may not be accurate. LG assumes no responsibility or liability for any actions or decisions made in reliance on such information.

LG AI TVs provide personalized experiences through the AI Home Hub, with the AI Magic Remote putting AI features a click away.* AI Voice ID helps recognise your voice to bring up your own profile, AI Concierge recommends content based on your viewing habits, and AI Picture Wizard and AI Sound Wizard tune picture and sound to your taste — while the AI Chatbot offers proactive troubleshooting before you even ask.**

*Provides quick access to the TV's AI features but has no built-in AI processing.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

**Reduced or limited content may be shown depending on region and network connectivity.

**Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

**It works only with apps that support the Voice ID account.

**The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

**Some of these features may not be supported in certain regions or models.

**Menus displayed may be different upon release.

**Keyword recommendations vary according to the app and time of day.

** Requires internet connection and LG account login for full functionality.

** It is possible to link the AI chatbot to customer service.

** In countries where NLP is not supported, voice-based app access and usage may not be available.

** From webOS26 initial, most of nudges will be provided based on LG account login, and only the following two will be provided when the LG account is NOT logged in:

1) Nudge to resolve TV error situations after self-diagnosis.

2) Default nudge within the device (e.g. HDMI input switching suggestion. Voice guidance nudge to help users discover and use voice features.)

AI Voice IDis a feature that helps recognise you by your voice.* When you speak, your LG AI TV switches to your profile and brings up your personalised home screen with content recommendations tailored just for you — without the hassle of manually logging in. Voice recognition accuracy may vary; see details below.

*Reduced or limited content may be shown depending on region and network connectivity.

*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards, as well as on MRGB and FHD TVs released from 2026.

*It works only with apps that support the Voice ID account.

*The lock can be unlocked by someone with a similar voice, and if the voice changes due to health reasons or other factors, recognition may not work effectively.

TheAI Magic Remote lets you navigate the TV by pointing, scrolling and selecting items on the screen, similar to using an air mouse.* Its dedicated AI button gives quick access to the TV's AI features, offering a faster, more intuitive way to use them so you spend less time navigating and more time enjoying your content.

*Provides quick access to the TV's AI features but has no built-in AI processing.

*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.

*Some features may require an internet connection.

*AI Voice Recognition is only provided in countries that support NLP in their native language.

The LG AI Chatbot is a proactive feature that suggests troubleshooting guidance before you even ask.* When it detects a possible issue with your TV, it offers on-screen guidance — from gentle nudges to quick solutions — to help you take action and stay one step ahead.

*Requires internet connection and LG account login for full functionality.

*It is possible to link the AI chatbot to customer service.

*In countries where NLP is not supported, voice-based app access and usage may not be available.

*From webOS26 initial, most of nudges will be provided based on LG account login, and only the following two will be provided when the LG account is NOT logged in:

1) Nudge to resolve TV error situations after self-diagnosis.

2) Default nudge within the device (e.g. HDMI input switching suggestion).

The AI Picture Wizard and AI Sound Wizard personalise your TV to your taste. You select the images and sound you prefer, and AI analyses your choices — using extensive data points to fine-tune picture and audio settings.

The AI Concierge recommends content based on your viewing habits.* With a press of the AI button, your LG AI TV suggests shows from your watch history and preferences, along with feature recommendations and shortcuts tailored to you — making it easier to find what to watch next.

*Some of these features may not be supported in certain regions or models.

*Menus displayed may be different upon release.

*Keyword recommendations vary according to the app and time of day.

LG AI TVs help safeguard your privacy and data under normal usage conditions with the award-winning LG Shield — a 2026 CES Innovation Awards Honoree for Cybersecurity.* Its protection is built on LG Shield's 7 core technologies: Secure Data Storage and Management, Secure Cryptographic Algorithm, Ensuring Software Integrity, User Authentication and Access Control, Secure Data Transmission, Security Event Transmission and Response, and Security Update Management. Through regular software updates from the webOS Re:New Program, LG Shield maintains continuous protection for up to 5 years.**

*LG Shield certification may vary depending on model.

*Install protection excludes app installations from unusual sources other than LG Apps, etc.

*Regular software updates are required for continuous 5-year protection.

*Data protection and encryption is secured under normal usage.

*webOS is secured by LG Shield.

*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

**webOS Re:New is a software upgrade program and is available on select models only. The number of upgrades and Re:New support duration may vary by product, model, or region.

**Upgrade schedule, as well as features, applications, and services may vary by model and region.

**Available features, contents and services are subject to change without notice and may vary by product, model or region.