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OLED77W9PPA

Key Features

  • OLED 4K Panel
  • Picture-on-Wall
  • Self-lighting Pixel
  • a9 Gen2 Intelligent Processor
  • AI PICTURE
  • AI BRIGHTNESS

available sizes:

77"

Stock List

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One with The Wall

LG SIGNATURE OLED TV W9, designed to blend into the wall, bringing a mesmerizing experience and aesthetic in your space. A feat only possible with uniquely sophisticated LG OLED TV technology.

*The included TV-to-AV Box cable is required for TV operation.
*The power cable and TV-to-AV Box cable may be visible depending on method of installation.
*The actual product may differ from image shown.

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More Realistic with AI

The 2nd generation α9 Intelligent Processor upgraded with deep learning AI algorithm optimizes its processor speed and graphic to enable next-generation technologies for the breathtaking detailed imagery and custom sound to be immersed in marvelous reality.

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The New Smart Evolved by AI

With LG ThinQ AI, so many things become possible with just your voice. Keep the dialogue going with conversational voice recognition and get recommendations for customized based on your watching habits.

*LG ThinQ AI activated by "Microphone Button".
*The actual product may differ from image shown.

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Brings Images to Life

OLED Black, stunning contrast creates the color more intense and adds depth to the image.

Learn more about OLED Display

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Black, The Most Important Color

LG OLED TV ensures the OLED Black with over 8 million self-lighting pixels which can control their own luminance individually. It brings out the richness in all colors, uncovers the hidden details and even reveals life.

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OLED Black, Hollywood Filmmaker's Inspiration

"The OLED Black now gives you a portal into that world as opposed to a display of that world." Listen to famous VFX(Visual effects) Supervisor, Rob Legato’s experiences with LG OLED TV.

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Dolby Vision & Atmos Cinema Experience at Home

Dolby transforms your home into an entertainment powerhouse with cinematic HDR imaging and sound.


Learn more

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Dolby Vision and Atmos is world’s renowned HDR and sound solution. It delivers cinematic experience the creator intended by optimizing the picture and sound.

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*Dolby Vision is a trademark of Dolby Laboratories. Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

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4K Cinema HDR
Delivers The Filmmaker’s Vision

LG’s 4K Cinema HDR trues to the filmmaker’s vision with the support of most HDR formats. Be immerse in cinematic images with major HDR formats including Advanced HDR by Technicolor and HDR10 Pro.


Learn more about 4K Cinema HDR

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A Source of Inspiration to Hollywood Filmmakers

“I see all these details in the bright highlights that aren't there in any other format.” Now, Listen to a director of Deadpool, Tim miller’s opinions about LG OLED TV's HDR.

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Technicolor Expert Mode
- Hollywood Color Expertise in Your Home

LG has been working with Technicolor which makes the image look as close as possible to what was intended by creators. Featuring Technicolor Expert Mode, LG OLED TV has been optimized to display content as it is approved by directors in Technicolor’s industry leading facilities.

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*HDR10 Pro and HLG Pro is LG’s own proprietary HDR solution which process HDR signal dynamically frame by frame using enhanced dynamic tone mapping.

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Gallery Mode Adds A Touch of Class to Your Life

Gallery Mode brings world-famous travel attractions updated seasonally by TripAdvisor.

*The actual product may differ from image shown.

Product Specifications
Dimensions mm

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