AT&T AND LG ELECTRONICS MOBILECOMM BRING TRAX TO MUSIC AND MULTIMEDIA FANS
New 3G Multimedia Device a Music and Video Masterpiece
New 3G Multimedia Device a Music and Video Masterpiece
SAN ANTONIO, Aug. 13, 2007 - AT&T Inc. (NYSE:T) and LG Electronics MobileComm USA. Inc. (LG mobile phones) have announced the new traxTM by LG- a sleek, multipurpose clamshell-shaped device that offers a vast array of cutting-edge mobile features. Exclusively available from AT&T, trax showcases an ultrathin design, blazing-fast 3G HSDPA data speeds and the convenience of stereo Bluetooth� functionality. With the addition of AT&T Mobile Music, trax enables users to keep the beat of their active lifestyle while listening to music on the go.
The trax by LG features AT&T Mobile Music, which gives users access to subscription music services such as Napster and eMusic, in addition to Music ID song-recognition software, music videos and The Buzz music news portal. The handset is MobiTV and XM Radio Mobile-capable, so users can enjoy streaming live TV and digital radio all in one device. The trax by LG also enables users to create and manage custom playlists.
"The trax by LG is more than a music phone," said Carlton Hill, vice president of Product Management for AT&T's wireless unit, "With top-notch video and data capabilities, in addition to a sleek design, this device will hit the right note with many of our customers."
The device's 3G data speeds through AT&T's UMTS/HSDPA network enables users to access AT&T's Cellular Video (CV) service and the Internet while they're on the go. CV features content from CNN, The Weather Channel, iFilm, Comedy Central and exclusive premium content from HBO and much more.
"The trax by LG offers AT&T customers an extremely functional music phone with a cutting-edge design," said Ehtisham Rabbani, vice president of Product Strategy and Marketing for LG Electronics MobileComm USA. Inc. "Features such as CV and the ability to sync music from Napster, eMusic and Yahoo! Music make trax an excellent phone for the convergence of communication and entertainment."
The phone will also support AT&T's Video Share service, which launched in nearly 160 markets in July. Video Share is the first service in the U.S. that enables users to share live video over their wireless phones while on a voice call.
In addition to Video Share and a 1.3 megapixel camera, trax also offers in-camera photo-editing. This feature enhances the mobile photo-editing experience by allowing users to rotate, resize and crop photos and insert text into the photo images directly on the handset. The trax by LG even offers the option to make virtual cards with the photo editor function by inserting text and frames to create an instant mobile greeting.
Additional features of the trax by LG:
" Frequency - GSM/GPRS/EDGE: 850/900/1800/1900 MHz (Quad-Band), UMTS/HSDPA: 850/1900 MHz
" Data Transmission - GPRS/EDGE/UMTS/HSDPA
" Dimensions - 3.89 inches high; 2.01 inches wide; 0.62 inches deep
" Weight - 3.55 oz
" Music Player - Includes external touch pad (supports MP3, WMA, AAC, AAC+/eAAC+) and customizable equalizer and visualization.
" microSD" Memory Port - extra storage up to 4 GB
" Bluetooth Capability (v1.2) - Supports the headset, hands-free, dial-up networking, advanced audio distribution, object push, file transfer and audio/video remote control profiles. Also includes Bluetooth stereo headset support for music.
" Mobile E-mail - Yahoo!�, AOL�, AIM�, Windows Live", and AT&T accounts
" Instant Messages - AIM, Windows Live, Yahoo! Messenger�
Pricing and Availability
The trax by LG will be available in select AT&T retail stores and online beginning Aug. 14 for $129.99 after a mail-in-rebate and a two-year service agreement. For more information, please visit http://www.wireless.att.com or http://www.lgusa.com.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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