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Press Release

08/06/2008

CONSUMER ELECTRONICS HIGHLIGHTS FROM SUMMER LINE SHOW: LG ELECTRONICS SHOWCASES smART TECHNOLOGY FOR HOLIDAY SEASON

NEW YORK, July 31, 2008 - Led by the new BD300 Network Blu-ray Disc Player with internet streaming capability, LG Electronics highlighted its latest stylish consumer electronics, digital appliance and mobile phone products at the company's 2008 holiday preview.

NEW YORK, July 31, 2008 - Led by the new BD300 Network Blu-ray Disc Player with internet streaming capability, LG Electronics highlighted its latest stylish consumer electronics, digital appliance and mobile phone products at the company's 2008 holiday preview.
During its annual Summer Line Show - at New York's Morgan Library & Museum, a location famous for housing one of the world's greatest collections of artistic works - LG Electronics is showcasing its latest works in "An Exhibition of smART Technology."
On the heels of the Netflix partnership announced at CES� 2008, LG unveiled the BD300 Network Blu-ray Disc Player to provide consumers with unparalleled access to disc-based and networked home video entertainment. (See separate news release.) Other LG consumer electronics products featured at the show include:
� LG90: This "Full HD" 1080p LCD HDTV features a unique teardrop design, blue color accents, and a "high-gloss" black finish with a high-performance LED backlighting system. Consumers will enjoy one of the highest picture qualities available on the market today as the LED backlight employs local dimming to provide enhanced black levels and quick response time in combination with LG's advanced 120Hz performance.
� LGX Series: At 1.8-inches thin, the LGX models are the slimmest LCD HDTVs with built-in tuners on the market. The sleek design features unique red-color accents and invisible speaker design, tuned by audio legend Mr. Mark Levinson. Thin in profile, but big on performance, the LGX features advanced 120 Hz "TruMotion" Super IPS panel, Intelligent Sensor and easy-to-access AV Modes. With these advanced features, the LGX provides the highest resolution available, and is easily adaptable to varying viewing conditions. Available in both 42- and 47-inch screen size class.
� PG60: At only 3.3-inches thin, this HDTV plasma series features a stylish "one-layer" frameless design and invisible speaker system. The PG60 is one of the first plasma series to attain THX Display Certification, offering consumers exceptional image quality for a more immersive movie, TV and video game experience from the comfort of their own home.
� LHT888 Home Theater System: For d�cor-conscious movie-and-music fans, the LHT888 home theater system offers high-quality sound and stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888's loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with 1080p up-scaling, built-in wireless kit, USB Media Plus, HDMI output, LG SimpLink" multi-device control (HDMI-CEC) and multi-format playback compatibility.
Additional press materials can be found at www.pimsmultimedia.com/lg2.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
CONTACTS:
Clara Chang (201) 816-2011, clara.chang@lge.com
John I. Taylor (847) 941-8181, john.taylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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