Press Release

06/08/2006

HEAR THE FUSIC by LG: SPRINT AND LG ELECTRONICS MOBILECOMM INTRODUCE A MOBILE PHONE DESIGNED FOR THE MOBILE MUSIC LIFESTYLE

The first mobile phone in the U.S. to feature an FM Transmitter for listening to music through a radio or car stereo

The first mobile phone in the U.S. to feature an FM Transmitter for listening to music through a radio or car stereo

FUSIC (fyoo' zik) the fusion of fun and music all in one device

OVERLAND PARK, Kan., and SAN DIEGO - May 24, 2006 - Sprint (NYSE: S) and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) introduce FUSIC, a trendsetting mobile phone with a progressive design and music and entertainment services delivered at broadband-like speeds via the Sprint Power VisionSM Network. This phone looks, feels, and plays like a portable music player with the convenience of instant access to the Sprint Music StoreSM for downloading full songs over-the-air, an FM transmitter for playing music through a radio or car stereo, Bluetooth� Stereo support, and four changeable faceplates in blue, green, pink and black for personalization of the phone. FUSIC is exclusive to Sprint and will be available May 28th in Sprint Stores and online at www.sprint.com.

"Sprint is seeing significant growth in the demand for music on mobile phones. In fact, since launching the Sprint Music Store last fall more than three million songs have now been downloaded," said Danny Bowman, vice president of product marketing for Sprint. "FUSIC delivers the best in mobility and Sprint Power Vision services in a single device. It is designed to enhance the overall mobile entertainment experience for customers and offers a variety of personalization options."

"Without question, FUSIC is a testament to what is possible when mobile phone innovation and music meet," said Mr. Juno Cho, president, LG Electronics MobileComm, U.S.A, Inc. "In concert with the advanced features and pioneering functionality provided by LG, the Sprint Power Vision Network enables users to enjoy an unparalleled mobile music experience right at their fingertips. LG is proud to join Sprint at the forefront of the mobile phone and music evolution."

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FUSIC by LG: A Perfect Musical Composition
Music enthusiasts welcome all the features FUSIC has to offer, including:

" Sprint Music Store - Customers can choose from hundreds of thousands of songs in virtually every music genre. Each song purchased through the Sprint Music Store is $2.50, and customers receive two copies of the song - one for their phone and another for their PC. Customers can transfer additional audio files (MP3, WMA and AAC formats) as well as video files (3GPP, 3G2 and MP4 formats) to the phone via the included USB cable and removable memory storage which is increasable up to a gigabyte, giving customers the ability to determine how many songs they want with them on the go! Customers can also burn their music from their PC to a CD using Windows Media Player. To use the Sprint Music Store, a Sprint Power Vision phone is required and a data plan is recommended.

" External Navigation Pad - Customers can quickly access their favorite music including MP3 files and other popular media formats right from the external navigation pad.

" FM Transmitter - Customers can hear their music in stereo sound by using the FM Transmitter built into the Media Player as well as the Sprint Music Player to play music files loaded on the microSD card through a radio or car stereo.

" Bluetooth Wireless Technology - Built-in radio technology allows for short-range wireless communication with select Bluetooth-capable devices such as headsets, hands-free car kits, handhelds, PC's, printers and wireless phones.

" Ring Tone Composer - Customers can record custom ring tones by humming a tune into the phone's microphone or composing a tune in Keyboard or Score mode. Users can further customize their ring tone experience by adding various instrument accompaniment, rhythm, tempos and styles.

" External Memory - Customers can store 64 megabytes of digital music on the microSD card that comes with the phone. Optional size microSD cards are available, enabling a customer to store up to a gigabyte of music (several hundred songs) on the phone.

" Streaming Music - Sprint offers a broad selection of streaming music, including Sprint Radio, Music Choice, Rhapsody Radio, MTV Mobile, and VH1 Mobile. Streaming music channels provide customers access to a wide variety of music genres, the latest music headlines, and the latest video clips from popular artists.

" Stereo Headset - Customers can listen to their music using the stereo headset that comes with the phone. Other premium audio accessories are sold separately.

" Bluetooth Stereo - Customers can use an optional Bluetooth Stereo headset and enjoy their music wirelessly on the go (functional with non-DRM protected MP3, WMA, and AAC files).

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FUSIC also features a 1.3 megapixel camera and camcorder, and with Sprint PCS Picture MailSM (www.sprint.com/picturemail), customers can capture, share, print, preserve, create and display their camera phone pictures - such as using them to create unique gifts like mugs, postage stamps, and greeting cards. The phone also supports Themes, a way for customers to personalize menus, shortcuts and screen savers on the phone.

With the FUSIC by LG and Sprint Power Vision services customers have fast access to information with On Demand, Sprint TVSM boasting a combination of more than 50 live and on-demand channels with full-motion video and vivid sound, Sprint PCS Picture Mail, and the Web, in addition to the Sprint Music Store. With special Phone-as-Modem plans utilizing the included USB cable as well as Bluetooth Dial Up Networking (DUN) capability, customers can use FUSIC as a modem to quickly and easily access email and the Internet.

The Sprint Power Vision Network currently reaches over 150 million people and is expected to reach an estimated'0 million people nationwide and in Puerto Rico by the end of the year, making it the largest mobility network of its kind. Customers currently access various audio, video and data applications at average download speeds equivalent to DSL (400-700 kbps and peak speeds up to 2 Mbps).

FUSIC by LG is $329.99 or $179.99 after rebate with a two-year service agreement. For more information on Sprint Power Vision services, visit your nearest Sprint Store or go online to www.sprint.com/powervision. For more information on FUSIC by LG, go to www.sprint.com/mr or www.lgusa.com.

Editors Note: B-roll is available upon request. High-resolution images are available on the Sprint media relations web site (www.sprint.com/mr).

About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:
" a service that allows full-length songs to be downloaded over the air via the Sprint Music Store, which became the first mobile music service to announce that customers had downloaded more than three million songs
" live TV and exclusive video and audio of a full-length rock concert (Bon Jovi)
" streaming music and continues to provide exclusive streaming music channels, including SIRIUS Music and Rhapsody Radio
" video ringers, which play clips from music videos instead of a traditional ring,
" ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ring tones via ToneMaker DJ
" gold and platinum awards when artists' albums sell 500,000 and one million Music Tones respectively

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

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ABOUT LG ELECTRONICS, INC.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY
LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.
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