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Press Release

10/09/2009

J.D. POWER AND ASSOCIATES AWARDS LG MOBILE PHONES “HIGHEST IN CUSTOMER SATISFACTION” AMONG WIRELESS CONSUMERS

LG Ranks Highest in Every Major Factor for Customer Satisfaction and Ranks Significantly Above the Industry Average in Overall Satisfaction.

SAN DIEGO, CALIF. — October 9, 2009 – LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) is once again ranked “Highest in Customer Satisfaction with Wireless Mobile Phones” by J.D. Power and Associates.  In their biannual J.D. Power and Associates 2009 Wireless Traditional Mobile Phone Satisfaction StudySM -- Volume 2, LG was recognized with the top overall satisfaction score among the traditional mobile phone manufacturers.

The study, conducted by J.D. Power and Associates, measured customer satisfaction with traditional wireless handsets across several different factors including operation, physical design, features and battery function.  LG excelled in all factors, ranking highest overall among competitors in every category and ranked significantly above the industry average in overall satisfaction.  The company received highest recognition among consumers for operation, features, physical design, and battery function. 
“For the second time this year, LG Mobile Phones has been recognized by J.D. Power and Associates for being highest in customer satisfaction,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. “Listening to our consumers’ needs, and delivering on them, has always been a priority at LG. Knowing that our products and efforts are not only appreciated, but viewed as greatest in the industry, is very rewarding.”

The J.D. Power and Associates 2009 Wireless Traditional Mobile Phone Satisfaction StudySM – Volume 2 recognizes one manufacturer, on a biannual basis, for their performance in customer satisfaction.  The award is a result of findings based on responses from 12,595 of consumers annually, according to J.D. Power and Associates.   J.D. Power and Associates is a global marketing information firm that represents the voice of the customer. 
 
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.  For more information, please visit www.lgmobilephones.com

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

CONTACT:
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Marianne Steiner
(310) 248-6183
marianne.steiner@lg-one.com

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