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Press Release

06/19/2006

LG Amazes CommunicAsia with New Designs & Technology

LG Electronics (LG) is a premier exhibitor at CommunicAsia 2006 in Singapore, showcasing its mobile handsets featuring the latest sophisticated designs and state-of-the-art technology, including the best-selling Chocolate Phone. LG's strong presence at the event, which runs from June 20-23, 2006, is a reflection of the company's stature in the Asian and world markets. LG is rising as the mobile phone industry's new leader in design and technology.

LG Electronics (LG) is a premier exhibitor at CommunicAsia 2006 in Singapore, showcasing its mobile handsets featuring the latest sophisticated designs and state-of-the-art technology, including the best-selling Chocolate Phone. LG's strong presence at the event, which runs from June 20-23, 2006, is a reflection of the company's stature in the Asian and world markets. LG is rising as the mobile phone industry's new leader in design and technology.

LG is riding a wave of popularity after releasing its Chocolate Phone into global open markets, and has chosen "Ready for New Chocolate?" as its theme for the show. The 'Chocolate ZONE' in LG booth is designed around the premium Chocolate Phone, which has become incredibly popular because of its sleek design and sophisticated technology. In addition to the Chocolate Phone, LG will exhibit phones with cutting edge features including 5 mega-pixel cameras, digital mobile TV (DVB-H, MediaFLO, T-DMB, and S-DMB), and Bluetooth Stereo functions. Visitors can wirelessly listen to music through LG's new Bluetooth 3D Stereo Headsets and download games and Video On Demand (VOD) with LG's latest 3G phones.

Highlights of the CommunicAsia 2006 participation include:

KG800:LG's simple yet stylish slider, known as the Chocolate Phone is a work of art both in looks and features. It won the prestigious 2006 iF and Reddot Design Awards for its unique style and user interface. The Chocolate Phone's class-leading multimedia features include an MP3/AAC music player, 128 MB of onboard memory, and a 1.3 mega-pixel camera that can take photos and records video.

KG320: Mobile card handset fits the latest multimedia features into an ultra-slim 9.9mm thin case, weighing only 73.6 grams. By simply sliding down the lens cover, users are ready to take pictures with its 1.3 mega-pixel CMOS digital camera. The KG320 also includes a voice recorder and MP3 player, all wrapped in a leather jacket.

KG810: Its media player can be controlled while the phone is shut, using a touch keypad. The handset weighs a mere 82 grams and is only 14.6mm thick. The MP3 player features 128 MB of internal memory and supports AAC, AAC+ and WMA formats. The handset's 1.3 mega-pixel digital camera includes a flash and digital 4x zoom for vivid photos.

KG920: The KG920, the world's slimmest GSM 5 mega-pixel handset, is super slim at just 18mm wide and adopts an innovative 'Twist and Slim' design that features a real digital camera, which allows users to rotate the camera 180 degrees to take self portraits.

Mr. Mun-hwa Park, President & CEO of LG Electronics Mobile Communications Company, said: "Since we launched the Chocolate Phone LG has increased its focus on the open market while maintaining its marketing efforts through service providers. The Chocolate Phone is part of our strategy to build LG into customers' top choice among premium mobile brands.

"The Asian market is expanding rapidly because of high demand for products with trendy designs and the latest technology. At CommunicAsia2006, LG will not only demonstrate a stylish product line-up including the Chocolate Phone, but also advanced mobile technology like 3G and mobile broadcasting."

Established in 1979, CommunicAsia is an IT & Communications exhibition for Asia, where business technology comes to life. Within CommunicAsia2006 there are three sub-shows - MobileCommAsia2006, NetworkAsia2006 and SatComm2006, which cover mobile networks and applications, network technologies and satellite communications, respectively.

LG Electronics presence at CommunicAsia2006, Singapore: " Ready for New Chocolate?"
Booth Size: 300 sqm
Booth Location: Hall 4 #4B2-01, Singapore Expo

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