Press Release

08/30/2011

LG ELECTRONICS ADDS SOME FLAVOR TO “LOS ANGELES TIMES AND FOOD & WINE’S THE TASTE”

Kitchen Appliance Innovator Sponsors Labor Day Weekend Culinary Festival for Second Year in a Row

Kitchen Appliance Innovator Sponsors Labor Day Weekend Culinary Festival for Second Year in a Row

LOS ANGELES, Aug. 30, 2011 – LG Electronics USA has been named the official kitchen appliance partner for the upcoming culinary spectacular, Los Angeles Times and Food & Wine’s THE TASTE, taking place Sept. 2-5.  As part of the exclusive sponsorship, LG will provide four premium LG kitchen suites to be used by distinguished chefs from around the country who will dazzle guests with top culinary talent, exciting cooking demonstrations and outstanding cuisine.

The LG Kitchens at THE TASTE will feature the company’s newest super-capacity 3-door French-door refrigerator with the largest capacity in its class and cutting-edge innovations to help keep food fresher, longer (model LFX31925); 30-inch electric induction cooktops with four cooking elements (model LCE30845); built-in double wall ovens with a gourmet recipe bank and LG’s innovative InfraGrill™ technology, which incorporates an infrared heating element for faster and juicier cooking results (model LWD3081); and over-the-range microwaves with LG’s Extenda™ Vent and warming lamp technology (model LMH2016).

THE TASTE marries two Los Angeles food festivals. In 2010, The Times and FOOD & WINE each held separate events over Labor Day weekend: the “Los Angeles Times Celebration of Food & Wine” and “The Taste of Beverly Hills,” where LG served as the official appliance sponsor providing premium kitchens suites for use throughout the festivities of the event. This year, the best of both events has been combined, creating THE TASTE, a four-day foodie feast, spanning three Los Angeles locations: Hollywood, Beverly Hills and Downtown L.A.

“Throughout THE TASTE, professional chefs will cook up a host of culinary wonders using some of LG’s latest kitchen appliances and technologies, showing everyday home chefs how a great recipe and the right tools can lead to ‘something better’ in the kitchen,” said Ellis Mass, director of brand communications for LG Electronics USA Home Appliances. “We are thrilled to once again sponsor this exciting and highly anticipated Los Angeles culinary celebration.”

Whether entertaining for a large group or a simple family dinner, LG offers an impressive array of award-winning kitchen appliances, all blending powerful performance, convenience features, energy efficiency and sleek designs. They include a full line of gas, electric and induction cook-tops, built-in wall ovens, over-the-range microwaves and French-door and side-by-side refrigerators that help to enhance consumers’ everyday lives.

“Striking the perfect balance of smart technology and stylish design, LG appliances help make kitchens more spacious, more convenient and simply better for the home chef,” said Christina Grdovic, vice president and publisher, FOOD & WINE.  “Our celebrity chefs at THE TASTE will appreciate the professional features and performance of these decked out LG kitchens, showing foodies how to get the most from their recipes at home.”

From Rodeo Drive, to The Studios at Paramount, to Downtown L.A., THE TASTE is a four-day food and wine extravaganza, celebrating all things epicurean. The unprecedented event will showcase a star-studded cast of celebrity chefs at nine signature events over Labor Day weekend. Each of the signature events are all-inclusive and offer everything from unlimited tastings of delectable chef creations from a selection of 200 of the top L.A. restaurants participating, plus unlimited tastings from some of the top wineries, breweries and distilleries, to amazing demos by celebrity chefs, live musical entertainment, fascinating panel discussions and much more.

For more information about THE TASTE, including the current schedule of events and ticket details, please visit http://latimes.com/taste/.

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About LG Electronics USA:

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home home appliances, entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

About Best Events:

Best Events is a full-service event production company created by Jeffrey Best to design, produce and create unique event environments that are at the intersection of commerce and art. For over 20 years, Best Events has been known to produce some of the most high profile events in the entertainment, corporate and fashion arenas. 

About the Los Angeles Times:

The Los Angeles Times (http://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 1.9 million and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 129 years.


The Los Angeles Times Media Group (LATMG) businesses and affiliates also include The Envelope (http://theenvelope.com), Times Community News  (http://www.latimes.com/tcn), LA, Los Angeles Times Magazine (http://latimesmagazine.com)  and Hoy Los Angeles (http://vivelohoy.com) which, combined with the flagship Los Angeles Times, reach approximately 5.1 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.

About FOOD & WINE:

FOOD & WINE is the modern, stylish, trend-spotting, talent-seeking epicurean brand. Created by American Express Publishing, the luxury-lifestyle authority, FOOD & WINE includes a monthly magazine with a circulation of 925,000, a books division and the website foodandwine.com, with updates on Twitter (@fandw) and Facebook.

Contacts:

Katy Donnelly | LG-One | 704.846.1864 | katy.donnelly@lg-one.com

Clara Chang | LG Electronics USA | 201.816-2011 | clara.chang@lge.com

Rachel Chappa | FOOD & WINE | 212.642-1972 | Rachael.e.chappa@aexp.com

Vanessa Kanegai | WAGSTAFF WORLDWIDE| 323.871.1151 | vanessa@wagstaffworldwide.com

Kelsey Beniasch | WAGSTAFF WORLDWIDE| 323.871.1151 | kelsey@wagstaffworldwide.com 

Nancy Sullivan | Los Angeles Times | 213.237.6160 | nancy.sullivan@latimes.com

Cathy Williams | Los Angeles Times | 213.237.5058 | cathy.williams@latimes.com

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