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Press Release

05/29/2007

LG ELECTRONICS CAPTURES TWO BEST BUY BRAVO! AWARDS

Home Appliance Industry Leader Honored with Coveted BRAVO! Awards Including 'Best of the Best'

Home Appliance Industry Leader Honored with Coveted BRAVO! Awards Including 'Best of the Best'
ENGLEWOOD CLIFFS, N.J., May 25, 2007 - Building on its leadership in the premium major appliance and home entertainment categories, LG Electronics USA, Inc. has been honored by Best Buy with the "Best of the Best" top vendor of the year award across categories and a prestigious 2007 BRAVO! Award for the Home Life category.
LG was recognized for its collaborative partnering, product innovation, speed to market and supply chain management excellence in its fast-growing home appliance business.
"When it comes to people and partnership, LG stands out. Best Buy launched LG appliances in the U.S. only a few years back, and the relationship has blossomed ever since," said Lisa Smith, vice president of Home Life at Best Buy. "Together, we have changed the landscape of this industry by bringing a fresh brand and product line that consumers find appealing."
This award also reflects LG Electronics' successful and growing partnership with Best Buy, as one of the leading retailer's premium suppliers of home appliance, home entertainment, A/V products, and DVD players.
"LG is honored to receive this prestigious BRAVO! Award. This distinction further solidifies the valued partnership between our two companies," said Michael Ahn, president and CEO of LG Electronics North American Headquarters. "LG embraces Best Buy's customer-centric approach to the market. Best Buy knows that consumers want their home to be a showplace, a perfect fit with LG's stylish, innovative appliance and consumer electronics products."
Now in its eighth year, Best Buy's BRAVO! Award program recognizes vendors, partners and suppliers whose outstanding work exceeds expectations and achieves superior results. An award committee within Best Buy reviews all nominations and selects winners for each business category. Judges consider a multitude of factors when determining winners, including technology leadership, honesty, willingness to partner, overall responsiveness, dedication to helping Best Buy achieve its strategic priorities, as well as speed to market. Including LG, 25 other companies representing nearly 3,000 partners received a 2007 Best Buy BRAVO! Award.
John Herrington, president of LG Electronics USA, Digital Appliances, added, "Since 2003, LG has developed a collaborative relationship with Best Buy and together, we focused on bringing innovation and new appliance choices to consumers. We are honored to be recognized as a contributor to Best Buy's success."
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
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CONTACTS:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Clara Chang (201) 816-2011, clara.chang@lge.com
Katy Donnelly (704) 846-1864, katy.donnelly@ogilvypr.com

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