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Press Release

01/05/2006

LG ELECTRONICS DELIVERS SUPERIOR MICRODISPLAY PERFORMANCE WITH INNOVATIVE LCoS TECHNOLOGY AT 2006 CES

71-, 62-, 56- and 52-inch Widescreen Rear-Projection

71-, 62-, 56- and 52-inch Widescreen Rear-Projection
Digital Cable Ready HDTVs Combine Big Picture and Value

LAS VEGAS, Jan. 5, 2006 --- Underscoring its role as a leading provider of premium digital television (DTV) solutions, LG Electronics introduced a new line of high-performance microdisplay models led by a series of 1080p rear-projection HDTVs powered by liquid crystal on silicon (LCoS) technology. Demonstrated at the 2006 International Consumer Electronics Show (CES), two widescreen Digital Cable Ready HDTVs, highlighting LG's six-model microdisplay HDTV family for 2006, bring premium cable programming to the screen without the need for a separate set-top box, offering a cost-effective alternative to flat panel technology.

LG's microdisplay HDTV family includes proprietary XD Engine technology that takes low-resolution analog signals to near high-definition levels, enhancing overall picture quality and providing a more pleasant viewing experience. These products will be on display this week at CES (Booth #8214, Central Hall, Las Vegas Convention Center).

The flagship model is LG's 71-inch HDTV (71SA1D). Built around three-chip LCoS technology, this model provides powerful, high-quality HDTV viewing experiences and includes the Gemstar TV Guide Onscreen interactive program guide, allowing viewers easier program navigation. Additional features include HDMI, IEEE 1394 DTV link and 9-in-2 memory card slots. This 1080p set and LG's 62-inch 1080p LCoS Model 62SA1D are planned for first-quarter 2006 availability.

Completing the 2006 microdisplay HDTV line are four 720P DLPs: LG-brand 62-inch Model 62SX4D and 52-inch 52SX4D, continuing from the 2005 line, both with Gemstar guide, and two Zenith-brand models, the 62-inch Model Z62DC1D and 56-inch Model Z56DC1D, also available in the first quarter. These sets all feature LG's industry-leading VSB/QAM digital tuner chipset for optimal reception.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: mobile phones, consumer electronics, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. For more information, please visit www.LGusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics goal worldwide is to create and enable the intelligent networking of digital products that will make consumers lives better than ever. For more information please visit www.lg.com.

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