Press Release

06/09/2004

LG ELECTRONICS "GET IN THE GAME" PROMOTION KICKS OFF AT INFOCOMM 2004

Daily17-inch LCD/DVD Combo Giveaway in LG Booth; Grand Prize of 42-inch HD Plasma System

Daily17-inch LCD/DVD Combo Giveaway in LG Booth; Grand Prize of 42-inch HD Plasma System

ATLANTA, June 9, 2004 - Sports fans and technology aficionados alike attending the InfoComm 2004 trade show this week will have the opportunity to "Get in the Game" thanks to an exciting promotion sponsored by LG Electronics (Booth #3139). Visitors to the LG booth will find details about the Get in the Game promotion, which offers attendees to this week's trade show a chance to win a 17-inch widescreen LCD HDTV monitor with built-in DVD player every day of the show.

A grand prize of a 42-inch HDTV plasma system, including a 42-inch plasma monitor, integrated HD receiver, detachable speakers and stand, will be awarded to one lucky winner at the close of the show on Friday. Daily drawings will be held at 4:00 p.m. on June 9 and 10, and at 3:00 p.m. on June 11 in the LG booth. The grand prize will also be announced at 3:00 p.m. on June 11. Winners need not be present to win.

Teaser ads have appeared in selected trade publications over the past couple of months, inviting show attendees to visit the LG booth and enter the giveaway. Using the tagline, "Bring unseen precision to your vision," the ads highlight LG's digital display lineup, with plasma displays ranging from 42- to 71-inches in size, and LCD displays from 15- to 55-inches.
"InfoComm has always been an exciting show for us, and we are thrilled to be able to offer visitors the opportunity to get that 'LG: Life's Good' experience as winners of our LCD and plasma technology this year," said Ron Snaidauf, vice president, commercial products, LG Electronics USA, Inc.

"Visitors to the LG booth are in for a treat as they experience LG's innovative digital products for schools, airports, stadiums and other commercial venues," said Snaidauf. "The 'Get in the Game' promotion is just a little extra incentive. We wish everyone the best of luck."

LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a global leader in consumer electronics, information technology and communications products. LGEUS is comprised of four business units: Digital Appliance, Consumer Electronics, Information Technology and Mobile Phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUS's goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever and deliver on its marketing promise of "LG: Life's Good." For more information on LG's commercial products, please visit www.lgcommercial.com.

CONTACT:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Kelly Gordon (773) 531-7737, kelly.gordon@ogilvypr.com

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