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Press Release

08/20/2007

LG ELECTRONICS IS SPENDING SUMMER AT THE BEACH

MALIBU HOME, DECKED OUT WITH THE HOTTEST NEW TECHNOLOGY FROM LG, OFFERS COOL PLACE TO CHILL THIS SUMMER

MALIBU HOME, DECKED OUT WITH THE HOTTEST NEW TECHNOLOGY FROM LG, OFFERS COOL PLACE TO CHILL THIS SUMMER
MALIBU, Calif. - LG Electronics has moved to Malibu this summer and is featuring the hottest new products from mobile phones to plasma HDTVs at "LG House Malibu" - over 3,500 square feet of pure oasis for Hollywood celebs. For those that are tired of the red carpet or being tracked by the paparazzi, LG House Malibu is the place to be.
"At LG we take a very hands-on approach to connecting with consumers and are continuously looking for new and innovative ways to demonstrate the quality of our products," says Ehtisham Rabbani, vice president of marketing and strategic planning for LG Mobile Phones, lead sponsor of the house. "LG House Malibu provides a unique platform for us to showcase LG's premium product line to tastemakers and influencers in a relaxed environment where they can see and enjoy the rich features of our products first-hand. We call this the 'Life's Good' experience."
Tucked away in the heart of Malibu, LG House Malibu is the perfect place to get away from Hollywood with an intimate group of friends. LG House Malibu has already hosted parties for Chris Brown, Nick Cannon and Emmy Rossum.
Universal Media Studios recently held a party for the casts of their Emmy-nominated shows such as Heroes, House and The Office. Upcoming events will include celebrity birthday parties, beach days and MTV's premiere party for The Hills.
Outfitted with the latest in technology, guests can watch their favorite movies on LG's colossal 71-inch plasma HDTV and LG's dual-format Blu-ray Disc- HD DVD "Super Blu" players while texting their best friends using the new enV Orange by LG.
This summer oasis features six LG LCD HDTVs, 47-. 42- and 20-inch models, each married with progressive-scan DVD players and home theater sound systems, plus three LG Super Blu players creating the ultimate home entertainment experience in every room..
LG's famous midnight blue, front-load SteamWasher" and companion dryer lead an array of advanced LG appliances at LG House Malibu. Other premium LG appliances there include LG's unique HDTV refrigerator with a 15-inch LCD screen in the door, as well as LG's full kitchen package including a French-door refrigerator, gas range and dishwasher, all in stainless steel.
Completing the LG experience at LG Malibu House are LG VX9400 mobile TV phones and Orange enV phones. In addition to all of the high-end gadgets, the LG House Malibu offers guests other services such as custom menu and bar, personal concierge, car service, and even a celebrity chef, upon request.
"This summer, there's only one destination where you can escape from hustle and bustle of the Sunset Strip, enjoy the LG multimedia experience, and relax to the sound of the ocean waves crashing against the beach," Rabbani said. "That place is LG House Malibu."

About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in mobile communications, consumer electronics and home appliances. In the United States, LG Electronics sells a wide range of mobile phones, digital appliances, digital displays and digital media products under LG's "Life's Good" marketing theme. For more information, please visit www.lgusa.com.

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