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Press Release

09/04/2008

LG ELECTRONICS PRAISED FOR ROLE IN REPUBLICAN NATIONAL CONVENTION

LG TECHNOLOGY CENTERPIECE OF HURRICANE CENTER

 

LG TECHNOLOGY CENTERPIECE OF HURRICANE CENTER



ST. PAUL, Minn., Sept. 4, 2008 – As the Republican National Convention wraps up here today, convention officials praised LG Electronics for its key role in bringing gavel-to-gavel high-definition images to 45,000 delegates, alternates, volunteers, media and guests in attendance this week.

LG Electronics was singled out for its major contributions to the convention’s Hurricane Information Center at the Xcel Energy Center, site of the 2008 convention. LG flat screens were used exclusively in the center where convention delegates tracked the storm, monitored its aftermath and communicated with displaced coastal residents. These LG screens provided a backdrop for national media coverage from the convention.

OFFICIAL HDTV PROVIDER

Maria Cino, president and CEO of the Republican National Convention Committee, thanked LG for mobilizing over the Labor Day weekend to assist for the hurricane center as Hurricane Gustav approached the Gulf Coast. “In addition to being Official HDTV Provider, LG really delivered when we needed them,” she said. “LG’s technology enhanced the overall experience of our convention and we appreciate the company’s strong role in the convention.”

LG Electronics USA was chosen as the “Official HDTV Provider” of the 2008 Republican National Convention. LG provided about 250 LCD HDTVs, ranging from 19-inch sets used in delegate kiosks, to 32- and 37-inch models in the VIP lounges to 47- and 52-inch HDTVs in high-visibility areas throughout the convention.

Among the prominent locations for LG screens – in addition to the Hurricane Information Center – are the Media Center, Senate and House “cloak rooms” and Governors’ Association lounge. LG’s presence here took on even more importance due to its crucial role in the Hurricane Information Center, according to company officials.

TECHNOLOGY LEADERSHIP IN DENVER, TOO

LG also played an important role in last week’s 2008 Democratic National Convention (DNC). At the Aug. 25-28 convention in Denver, LG’s technology leadership was evident – from the 50-inch plasma screens in the DNC Media Pavilion to LCD multivision displays in Denver’s Pepsi Center, where the convention was held. LG screens helped bring the action to the tens of thousands of delegates, government officials, press and guests in attendance.

In Denver, LG Electronics USA loaned the plasma screens to the DNC Host Committee for the media lounge, while LGE’s sister company, LG Display, was “Official Multivision Display Provider” for the Democratic National Convention. LG Display provided 100-inch high-definition LCD multivision displays placed in high-traffic Pepsi Center locations to help ensure delegates remained abreast of the activities taking place in the convention hall.

PUBLIC POLICY PLATFORM

During both conventions, LG Electronics co-sponsored policy luncheons, attended industry events and participated in discussions on key issues ranging from electronics recycling to the nation’s transition to digital television. These activities complemented the company’s flat screen installations, further positioning LG as a technology and policy leader in the United States.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. In the United States, LG Electronics sells a wide range of stylish, innovative digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

CONTACT: John I. Taylor (847) 941-8181, john.taylor@lge.com

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