LG ELECTRONICS SERVES UP INTERACTIVE FAN EXPERIENCES AT 2014 US OPEN
Fans to Experience Tennis Action on Latest OLED and Ultra HD 4K TVs, New LG G3 Smartphone – Onsite, at Home and On-the-Go
NEW YORK, Aug. 25, 2014 – LG Electronics USA is serving up a wide range of interactive fan experiences at the US Open Tennis Championships, which starts this week at the USTA Billie Jean King National Tennis Center (NTC) in Flushing Meadows-Corona Park, Queens.
Engaging tennis fans onsite, at home and on-the-go through its latest television and smartphone innovations, LG is the Official Electronics Partner and Official Mobile Device Partner of the 2014 US Open, which runs through Sept 8.
Spectators and fans will enjoy a variety of experiences with LG. Onsite at the LG Winner’s Circle, tennis fans will have fun engaging in tennis-themed activities through interactions with the new LG G3 smartphone, LG’s OLED TVs delivering deeper, richer colors and stunning contrast, and LG Ultra HD 4K TVs with four times the resolution of Full HD. Both new TV categories feature LG’s Smart TV+ webOS™ platform, an intuitive user interface that makes accessing streaming content and apps fast and simple.*
The 1,300 square foot LG Winner’s Circle is located at the NTC and features:
- The “LG webOS Challenge,” in which fans will compete against one another to answer US Open-themed trivia questions using the LG Magic Remote and LG’s new webOS-enabled smart TVs,
- The “LG OLED Challenge” where “on court” shots can be reviewed on LG’s amazing OLED TVs to determine if a shot is in or out by more than the 4mm thickness of the LG OLED screen,
- A “Swing in 4K” station where fans can watch their tennis swings live on an LG’s new 84-inch class (83.8 inches measured diagonally) Ultra HD TV, and
- The “LG G3 Selfie Station,” where fans can pose after a winning shot and have their selfies taken using the LG G3 smartphone’s Gesture Shutter feature.
The fun isn’t limited to those fortunate enough to get to the Billie Jean King National Tennis Center. Through the official 2014 US Open App, available on Aug. 25 via the Google Play Store, users can join the US Open Live Prediction Challenge Presented by LG G3. Fans can play along with the action by predicting what might happen next to earn points toward cool LG prizes. LG mobile device users will earn valuable extra points and enjoy exclusive access to the LG Leaderboard.**
Spectators at the US Open and fans experiencing the excitement from home will see the LG Ultra HD TV logo signage courtside in Arthur Ashe Stadium and the LG G3 signage courtside in Louis Armstrong Stadium and the Grandstand Stadium.
“LG’s innovative products help fans create fun, memorable experiences,” said David VanderWaal, head of marketing for LG Electronics USA. “We’re honored to bring fans those experiences, whether it’s onsite at the US Open in New York, at home, or on-the-go through the amazing picture quality of our OLED and Ultra HD TVs and our smartphones.”
“We are very excited to have LG as a new partner for 2014,” said Lew Sherr, Chief Revenue Officer of the USTA. “LG’s gallery activation will enhance the fan experience on-site and the new predictive game presented by the LG G3 smartphone on the US Open mobile app gives fans a new and innovative way to connect with the Open.”
For more information on LG’s US Open initiatives, please go to www.LG.com/DoGameDayRight.
* Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. The Magic Remote does not come equipped with all smart TVs. WebOS does not support Flash. In order to receive Netflix 4K content you will need a high speed internet plan capable of receiving 20Mb per second of data.
** For details, including contest rules, visit www.usopen.org/en_US/interactive/mobile/index.html.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
About the United States Tennis Association (USTA)
The USTA is the national governing body for the sport of tennis in the United States and the leader in promoting and developing the growth of tennis at every level, from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking eight summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s national charitable foundation, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities. For more information on the USTA, log on to usta.com, “like” the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
LG Electronics USA