LG Electronics sweeps the European 3G market
- During the 1st quarter of 2005, LG Electronics seized the No. 1 market share position with 25.5% and one million units sold in the European WCDMA mobile phone market.- During the 1st quarter of 2005, LG Electronics seized the No. 1 market share position with 25.5% and one million units sold in the European WCDMA mobile phone market.
- Applications of cutting-edge multimedia technologies and close partnerships with mobile operators are the key success factors.
- Mobile Communication Company President Park Mun-hwa said, "Based on our WCDMA market leadership, we will boost penetration into GSM/GPRS/EDGE markets, and spur efforts to develop 3.5G HSDPA mobile phones."
Seoul, Korea, June 9,2005 - LG Electronics (www.lg.com), led by CEO S. S. Kim, swept through Europe's WCDMA mobile phone market during the first quarter of 2005, boosting its market leadership.
According to a report on Europe's mobile phone market during the 1st quarter of 2005 released by International Data Corporation, a world-famous market research agency, LG Electronics sold one million units in Europe's WCDMA mobile handset market, catching the No. 1 market share position with 25.5 %.
Europe's WCDMA market size was estimated at 8.1 million units last year, and rapid growth is expected with 22 million units forecasted. As such, it is the world's largest WCDMA handset market.
Outpacing other world-leading handset makers, LG Electronics' rise to the No. 1 position was primarily due to the company's development and application of cutting-edge technologies in digital appliances and WCDMA mobile phones to ensure video telephony, stable communication quality, long battery life, compact size and refined design. This, along with several other features, has allowed the organization to differentiate its products from those of its competitors.
Also, LG Electronics further developed partnerships last year with Europe's major 3G service mobile operators, including Hutchison, Orange in France, and Telefonica in Spain. This also helped LG Electronics seize the No. 1 market share as they now maintain close cooperative relationships that are mutually beneficial.
Moreover, LG Electronics was selected last year as the WCDMA phone supplier to the largest U.S. mobile operator, Cingular Wireless of North America. This event made LG Electronics the first Korean-based mobile phone supplier to achieve such a goal. With this in mind, LG Electronics plans to supply handsets with innovative designs and multimedia features to the North America market during the commercial launching of WCDMA service due in the second half of this year.
LG Electronics also plans to implement a strategy to use its state-of-the-art WCDMA technologies, marketing abilities and their No. 1 position in Europe's WCDMA mobile handset market to enhance its brand image as a global premium handset maker in North America's WCDMA market.
Finally, to solidify its leadership in the global WCDMA market among the strongest players, Nokia, Motorola, and NEC, LG Electronics plans to supply more than 20 kinds of WCDMA mobile handsets to the global WCDMA market. LG Electronics estimates a total global market size of 50 million units, thus bolstering its market penetration.
Park Mun-hwa, President for Mobile Communication Company of LG Electronics, said, "LG Electronics last year supplied approximately 4 million units globally, becoming the frontrunner in the WCDMA mobile phone sector, and we have since been continuing to grow." He added, "Based on our leadership in the WCDMA market, we will boost penetration into GSM/GPRS/EDGE markets, and spur efforts to develop 3.5G HSDPA mobile handsets, thus putting LG Electronics's handsets as a premium brand in place in the next-generation mobile phone market"