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Press Release

01/08/2008

LG ELECTRONICS TEAMS WITH AUDIO LEGEND MR. MARK LEVINSON TO ELEVATE THE HOME THEATER EXPERIENCE

Products Deliver Enhanced Sound Quality, Differentiated Design

Products Deliver Enhanced Sound Quality, Differentiated Design
LAS VEGAS, Jan. 6, 2008 - LG Electronics and Mr. Mark Levinson announced their collaboration to develop products that deliver enhanced sound quality and a differentiated, stylish design. Over the past year, LG Electronics worked with the audio legend to develop and personally tune selected premium home theater systems.
"This bold initiative is one of several underway that support LG's goal of becoming a top player in the global audio market," said Mr. B.B. Hwang, president of LG Electronics' Digital Media Company. "Consumers value superior sound quality in home entertainment systems and Mr. Mark Levinson is the obvious choice to help elevate sound quality in LG's new product line."
The two new LG systems, models AP3133 and LHT888, are being demonstrated publicly for the first time today, on the eve of the 2008 International CES�. "These sound systems are so good, it's shocking," Mr. Levinson said. "Even the most jaded audio veterans are going to be completely knocked out."
AP3133. This high-definition AV home theater system features multi-driver floor standing loudspeakers, center channel speaker, surrounds, and powerful subwoofer. The system includes a 7.1-channel AV receiver with 150Watts X 7 "ICEpower" output stage, Burr-Brown PCM 1796 24bit/192kHz DAC, multi-input HDMI switching with near 1080p upscaling, 1080p pass through, HD Radio capability, and Audessey Auto Room Multi EQ Adjustment. The system is built around LG's award-winning "Super Blu" dual-format player.
LHT888. For d�cor-conscious movie-and-music fans, LG Electronics is unveiling its LHT888 home theater system, a foray into stunning contemporary design. Inspired by the slim elegant form of the champagne glass, LHT888's loudspeakers feature multiple drivers in parabolic housings, each with a tapered integrated pedestal. The system includes a 700W 5.1-channel DVD receiver with near 1080p upscaling, built-in wireless kit, USB Media Plus, HDMI output, LG SimpLink" multi-device control (HDMI-CEC) and multi-format playback compatibility.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units - Digital Displays, Digital Media, Mobile Communications and Digital Appliances, with 2006 global sales of U.S. $38.5 billion - LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products and DVD players. For more information, please visit www.lg.com.

CONTACTS:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Clara Chang (201) 816-2011, clara.chang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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