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Press Release

01/17/2007

LG ELECTRONICS UNVEILS NINE LCD 1080P FULL HDTVS, INTEGRATES PREMIUM STYLING AND ADVANCED FEATURES

Company Introduces 2007 Line, Delivers Enhanced Picture Quality, Increased Integration, Innovative Design at 2007 CES

Company Introduces 2007 Line, Delivers Enhanced Picture Quality, Increased Integration, Innovative Design at 2007 CES


LAS VEGAS, Jan. 7, 2007 - Introducing one of the industry's broadest assortments of liquid crystal display (LCD) high-definition television (HDTV) models, LG Electronics (LG) showcased its expansive lineup of 20 LCD TVs - led by nine LCDs with Full HD'20 x 1080p display capability - at the 2007 International CES� (Booth #8214, Central Hall, Las Vegas Convention Center).
With enhanced contrast ratio, TruWide Viewing Angle and Simple Link connectivity, LG's LCD HDTVs offer consumers a vivid, life-like viewing experience. By driving integration, ease-of-use and premium designs, LG's LCD line up is a high-end solution for consumers looking for the best product for their home.
LG's 2007 LCD line reflects the company's global leadership as the world's largest flat panel producer and as a leading developer of advanced flat panel display and digital HDTV technologies. LG's 2007 LCD line includes five main series of LCD products offering a range of sizes from 20- to 57-inches:
- LC7 Series offers consumers the widest range of sizes from 26- to 47-inches (the 47-inch unit is Full HD 1080p), and includes LG Simple Link, enhanced contrast ratio of 5,000:1 and advanced TruWide Viewing Angle technology.
- LB4D Series includes 32-, 37-, 42- and 47-inches and features TruMotion Drive, a third HDMI input and USB Media Host for playback of digital photos (JPEG) and music (MP3). The 47LB4D also features Full HD 1080p display resolution.
- LB5D Series includes screens in 37-, 42-, 47- and 52-inches, all with Full HD 1080p resolution, USB Media Host and 3 HDMI inputs.
- LY3D Series (47-, 52- and 57-inches) combines Full HD 1080p resolution with TruMotion Drive and wide color gamut for the ultimate picture quality and viewing experience. 
- In addition, LG offers the LS7D Series which includes 20- and 23-inch LCDs. These two widescreen HDTVs incorporate ATSC/NTSC/QAM clear tuners.

FULL-HD ENHANCED PICTURE QUALITY
LG's nine LCD HDTVs with'20 x 1080p "Full HD" display capability address the growing demand for the best possible resolution. With sizes ranging from 37- to 57-inches, LG provides consumers with a number of Full HD size options to best fit their needs.
All models 32-inches and larger offer enhanced performance by incorporating the latest Super IPS panel with TruWide Viewing Angle technology. TruWide Viewing Angle, maintains a more uniform contrast ratio, and minimizes color shift and distortion, even at extreme viewing angles up to 178 degrees.
Select models also incorporate TruMotion Drive, 120Hz panel technology, which improves moving picture response time for clearer moving picture images. The new LY3D series also features an improved wide color gamut expanding displayable colors to 92 percent of the NTSC spectrum offering a wider range of natural colors and providing consumers with a greater overall viewing experience.
Every model includes LG's exclusive XD EngineTM technology that takes low-resolution analog signals to near high-definition levels and also improves digital signals to provide consumers crisp images. And with enhanced contrast ratio offering a deeper black level, consumers will experience a better overall viewing experience.

INCREASED INTEGRATION AND FUNCTIONALITY
To enhance ease-of-use, all new LG LCD TVs 26-inches and larger incorporate "LG Simple Link" connectivity, allowing control of other LG Simple Link compatible equipment, such as DVD players or home theater systems. The units are connected with a regular HDMI cable, and use the HDMI-CEC standard to enable the user to control other components via on-screen menus or directly from each component.
All large screen models (26-inches and larger) include a minimum of two HDMI with HDCP inputs with step-up models adding a third input, providing flexibility for additional digital components. Further, many models incorporate USB Media Host to play digital music and photo files.

INNOVATIVE DESIGN
LG's award-winning design team elevates the look of the new product line with a high-glossy black finish and eye-catching designs. LG's LB5 LCD Series incorporates 0.3mm micro-perforated speaker grills for a maximum polished look without losing the robust, powerful sound. With a sleek and slim high-end look, LG's LCDs provide both elegance and innovation in one package. Additionally, the LC7, LB5 and LY3 Series incorporate a wave-design at the bottom of the panel, providing a high-end look and simple accent design. 2007 models feature overall depth reduction with some models as slim as 3.1-inches.

ABOUT LG ELECTRONICS USA, INC.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $43.4-billion global force in consumer electronics, home appliances and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2005 global consolidated sales of US $43.4 billion -- LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theater systems. For more information please visit www.lg.com.

CONTACTS:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Clara Chang (201) 816-2011, clara.chang@lge.com
Brent Tongco (773) 454-2148, brent.tongco@ogilvypr.com

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