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Press Release

09/07/2004

LG ELECTRONICS' U.S. DIGITAL TELEVISION SUBSIDIARY LICENSES RECEPTION TECHNOLOGY TO TOSHIBA AMERICA

SEOUL, August. 31 2004 � LG Electronics Inc.'s digital television (DTV) subsidiary in the United States has licensed its patented DTV reception technology to Toshiba America Consumer Products, L.L.C. Terms were not disclosed.

SEOUL, August. 31 2004 � LG Electronics Inc.'s digital television (DTV) subsidiary in the United States has licensed its patented DTV reception technology to Toshiba America Consumer Products, L.L.C. Terms were not disclosed.

LG's wholly owned subsidiary, Zenith Electronics Corporation, developed the 8-VSB digital transmission system at the heart of the ATSC DTV standard adopted by the Federal Communications Commission. The company holds numerous patents essential to the production of over-the-air digital television receivers.

Under the agreement, Toshiba becomes the latest in a growing list of companies to license the "8-VSB" (eight-level vestigial sideband) DTV technology.


This summer marks the start of new FCC regulations that, over the next three years, will require 8-VSB tuners in virtually all TVs in the United States over the next three years. The phased-in tuner requirement started on July 1, 2004, with 50 percent of 36-inch and larger television sets.

Zenith has been a wholly owned subsidiary of LG Electronics Inc. since'99.


** About Zenith Electronics Corp.
Zenith Electronics Corporation, founded in'18, is a long-time leader in digital television technologies. Zenith's Emmy award winning technologies include digital HDTV, flat-screen CRTs, stereo television and TV remote controls. Zenith has been a wholly owned subsidiary of LG Electronics Inc. since'99. Visit us on the World Wide Web at www.zenith.com.

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