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Press Release

08/30/2007

LG First to Demonstrate Next Generation Full HD content at IFA 2007

LG Electronics (LG), a major player in the global flat panel display market, announced that it will demonstrate next generation 1920 x 1080/60p full HD video content at IFA 2007. LG's 60p full HD TVs are capable of displaying twice as many frames per second as current 1920 x 1080/30p full HD TVs. The 60p full HD TVs offer sharper, smoother, and more stable images.

LG Electronics (LG), a major player in the global flat panel display market, announced that it will demonstrate next generation 1920 x 1080/60p full HD video content at IFA 2007. LG's 60p full HD TVs are capable of displaying twice as many frames per second as current 1920 x 1080/30p full HD TVs. The 60p full HD TVs offer sharper, smoother, and more stable images.

"Many experts, including our own engineers, believed that 1080/60p content would provide far superior picture quality and would eventually become standard in many countries. However, due to numerous technological obstacles, no company had been able to demonstrate the technology. LG, together with NHK, invested more than a year in research, development and production, eventually proving that LG's full HD TVs are already capable of displaying 60p full HD content," said Havis Heewon Kwon, head of LCD TV Division, LG Electronics.

The technology behind 60p video content is a prerequisite for 3D display technology. "The success of this project proves LG's leadership in display technology, and also shows that LG is prepared to push the industry toward next generation technology," said Mr. Kwon.

LG's next generation full HD TVs can display 60 frames per second at a 1920 x 1080 resolution. The "p" in 60p stands for progressive scan. These 60p TVs differ from 1920 x 1080/30p TVs that show only 30 frames per second and 1920 x 1080/60i or interlaced TVs that only refresh half the lines of resolution at a time. 60p-capable TVs can display a larger amount of information per second than any other type of televisions.

Sixty-frame per second progressive scan technology dramatically reduces moir� effect and image noise, creating sharper images. The edges of round objects are clearer and free from jaggedness that has sometimes been evident with existing content. Moir� effect is an optical illusion that causes the appearance of lines across an image, degrading video quality and resolution.

"Testing the compatibility of our TVs with 60p content was impossible using current broadcast technology and programming," said Mr. Kwan. "But, working with NHK, LG succeeded in producing, editing, transmitting and displaying 60p content. The entire process required a very high level of technological expertise and innovation."

Currently full HD TVs are labelled 1920 x 1080p, meaning that the TVs have 1920 pixels by 1080 pixels and display 30 progressive scan frames per second. "Until now, it has been acceptable to abbreviate 30p as 'p' following the resolution, because it was the only option. LG has changed things by proving that our TVs can display the next generation Full HD content," said Mr. Kwan.

"Blu-ray discs are encoded at 1080/30p - the highest quality available at this time. However, we expect 60p full HD content to become very popular in the future with the proliferation of compatible storage media. We are proud to have proven that LG's TVs can display 60p content, through these tests. This applies not only to the LF75 series TVs that were tested, but to all of our future full HD TVs as well," said Mr. Kwan.

LG used its LF75 full HD LCD TV, to the test the 60p content; this model is set to be launched globally in this month. LG will demonstrate 60p content side-by-side with 30p content to show the drastic difference in quality at IFA 2007. The LF75 will also be used for this demonstration.

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