LG HOME APPLIANCE INNOVATIONS CHOSEN BY RETAILERS FOR ‘VIP AWARDS’ SECOND YEAR STRAIGHT
LG’s Unique TurboWash Washer and Flagship Door-in-Door Refrigerator Earn Coveted Industry Recognition from TWICE
ENGLEWOOD CLIFFS, N.J., Aug. 19, 2014 – The nation’s leading home appliance dealers have singled out LG Electronics home appliances as this year’s top performers in the highly competitive refrigerator and laundry categories. LG’s new front-control top-load TurboWash™ washer and LG’s mega-capacity Door-in-Door™ 3-door refrigerator earned the coveted 2014 VIP (Very Important Product) Awards announced by TWICE magazine.
Voted on by U.S. appliance retailers and distributors, the TWICE VIP Awards are based on product features, product design and value to consumers. TWICE, the top business publication serving the appliance and consumer electronics industry, recognized the LG appliances for their notable impact on distributors’ and retailers’ businesses this year.
“The VIP awards showcase best-in-class appliances of 2014,” said Ed Hecht, vice president and publisher of TWICE. “LG has always been a leader in developing products that feature innovative technology and, for that reason, retailers chose LG appliances as VIP winners for the second year in a row. We look forward to LG’s continual innovation, which helps drive the entire industry forward.”
LG’s Mega-Capacity Front Control Top-Load High-Efficiency Washer (model WT1701CV) incorporates LG’s award-winning TurboWash technology that saves users 20 minutes per load, even with larger loads of laundry, without sacrificing performance.* The unique ENERGY STAR® certified washer delivers a modern spin on the traditional top-load design, with the control panel located in the front of the machine as opposed to the rear. This intelligent and streamlined design allows users to make the most of their space, while adding a sense of elegant sophistication to the laundry room.
“LG’s promise to consumers is to deliver innovative appliances that are as sophisticated as they are functional and include a host of convenient features,” said David VanderWaal, head of marketing for LG Electronics USA. “Reflecting the important voice of our retail partners, the TWICE VIP distinctions reinforce LG’s leadership in developing appliances that directly address consumers’ needs and allow them to spend more time doing things that really matter.”
LG’s Mega-Capacity 3-Door French-Door Refrigerator with Door-in-Door (model LFX32945ST) features an amazing 32 cubic feet of capacity, while offering convenient access, innovative food freshness technology and energy efficiency. This model’s unique Door-in-Door feature is a magnetically sealed section of one of two refrigerator doors that releases with the push of a button and allows easy access to families’ favorite foods. This convenience feature reduces cold air loss by up to 47 percent to help keep food fresher, longer.** This ENERGY STAR certified refrigerator exceeds the new 2014 U.S. Department of Energy efficiency standards, helping to make a positive impact on users’ energy bills as well as the environment.***
Both award-winning LG appliances are available nationwide. For more information on LG’s full line up of kitchen and laundry appliances, please visit www.lg.com/us/appliances.
*Compared to LG washers without TurboWash. Based on AHAM-HLW-1-2010 test protocol. Cotton/ Normal or comparable cycle at default settings, 8 lb. loads. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.
**Percent reduction in exchange rate of air between opening the door-in-door compared to one French door for 10 seconds. Results based on testing of comparable model with same LG Door-in-Door design.
***Annual energy usage of model LFX32945 is 586 kWh/yr.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life's Good” marketing theme.www.lg.com
TWICE (This Week in Consumer Electronics) is published by NewBay Media and is the leading business publication serving the consumer electronics industry. With editorial coverage on all things consumer electronics, including audio, video, smartphones, tablets, cameras, car electronics, major appliances, accessories, and so much more, TWICE is where the industry turns to put it all into perspective. Be it news, new products, and/or trends, TWICE has it covered. For more information, visit www.twice.com.