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Press Release



SAN DIEGO and BEDMINSTER, NJ, May 10, 2004 LG Mobile Phones and Verizon Wireless have launched the LG VX3200 color handset, a lightweight, sleek mobile phone that serves up a full plate of standard features without sacrificing style.

SAN DIEGO and BEDMINSTER, NJ, May 10, 2004  LG Mobile Phones and Verizon Wireless have launched the LG VX3200 color handset, a lightweight, sleek mobile phone that serves up a full plate of standard features without sacrificing style.

Perfect for mobile users who want a simple phone at no sacrifice to features, this attractive clamshell handset offers all the basics in a well-designed package. The LG VX3200 includes Enhanced Messaging Service capabilities, internal color LCD, speakerphone and voice-activated dialing. Mobile users can also personalize their VX3200 with a selection of wallpapers, theme colors and ring tones in CMX MIDI sound, all complemented by the handsets unique, emerald blue casing.

Were constantly evaluating the market and listening to our customers to make sure were meeting the demand, said Jeff Hwang, vice president of marketing at LG Mobile Phones. The VX3200 offers all the features consumers want and also showcases the style and sophistication LG has become known for.

The VX3200 handset is lightweight and perfect for those mobile users that want an uncomplicated stylish phone. An internal color LCD screen gives users the benefits of a high tier handset at an entry-tier price point. All of the entry-tier handsets on the LG 2004 road map feature color screens, and all future LG handsets will feature color, not grayscale display, not matter what the tier.

The VX3200 is available from Verizon Wireless for $39.99 after $50 mail-in rebate and a 2 year service contract.


*Tri-Mode: 1.9 GHz PCS, 800 MHz CDMA/AMPS
*Dimensions: 3.35 (H) x 1.81 (W) x 0.92 (D)
*Weight: 3.53 oz
*Standard Battery: Lithium Ion, 1,000 mAh
*Talk Time: 3.3 Hrs (Digital)/Standby Up To 7.5 days*
*Enhanced Messaging Service (EMS) - send and receive text messages with graphics and sound  EMS downloads through
*Two-Way Short Messaging Service (SMS)
*CMX MIDI for Polyphonic Ringer and Sound Capability
*Call History: (Outgoing- 20, Incoming-20, Missed-20)
*Blue Backlit Keypad & 5 Way Navigation Key
*36 Unique Ringtones (Plus Vibrate & Private Alert)
*External USB Capable
*Speed Dialing (99 Entries)
*Voice Activated Dialing (99 Entries)
*Personal Organizer: Calendar with Scheduler, Voice Memo (up to 4 minutes), Notepad
*Tools: Alarm Clock, EZ Tip Calc, Calculator, and World Clock
*Call Setup Capabilities: Auto Retry, Answer Call, Auto Answer, One-Touch Dial, Voice Privacy, Auto Volume
*Phone Book with 300 Contacts  each stores 5 numbers and 3 email addresses
*Innovative, Stylish Clamshell
*English and Spanish User Interface
*TTY/TDD Capable
*E911 Emergency Location Capable
*Customizable Wallpapers, Theme and Font Colors
*Personalize Theme Colors (Blue, Green, Violet, Orange) and Font Colors (Black, Blue, Red, Green, Pink)
*T9 Text Input

*Certain features may use more power & cause actual standby & talk times to vary

About LG Mobile Phones

LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 24 percent of the CDMA market share in the U.S. for 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has recently brought their international success in the GSM market to the U.S., expanding their product lineup to include GSM handsets. LG has plans to increase its market penetration even further with a new branding campaign and an aggressive roadmap of handset launches throughout 2004.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at