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Press Release

10/08/2004

LG MOBILE PHONES LAUNCHES NEW VOICE COMMAND HANDSET WITH ALLTEL COMMUNICATIONS

LG LX5550 Handset Brings ALLTEL Wireless Subscribers the Functionality They Want Without Sacrificing Style

LG LX5550 Handset Brings ALLTEL Wireless Subscribers the Functionality They Want Without Sacrificing Style

SAN DIEGO  August 2, 2004  Known all over the world for its feature-packed handsets that never sacrifice style, LG Mobile Phones is launching its sleek, colorful LX5550 handset with ALLTEL(NYSE: AT). ALLTEL provides wireless communications services to personal and business customers in 24 states.

In addition to its unique, eye-catching metallic crimson color, the LG LX5550 mobile phone offers consumers the latest in voice recognition, voice command and speakerphone capabilities. Customers can call contacts, digit dial, shift the phone into drive mode or access voice mail simply by speaking the desired command. The handsets driving mode uses these voice command and speakerphone functions to create a truly safe and hands-free way to use the phone in the car.

LG is thrilled to have the opportunity to offer its stylish and functional mobile phones to ALLTEL customers, said Jon Maron, director of marketing communications for LG Mobile Phones. The LX5550 packs a great deal into its sleek, crimson clamshell, including the safety of hands-free operation and the convenience of voice command, in addition to a great selection of features and unique styling.

The LX5550s uniquely-shaped external Organic Electro-Luminescent display (OEL) enhances the phones design while alerting the user to caller ID, missed calls and messages. The LX5550 also features an internal color LCD screen, calendar with scheduler, CMX MIDI sound with 36 built-in ring tones and a vibrate feature, 99 speed dial entries, and a large phone book with room for 499 entries.

"At ALLTEL, we provide our customers with handsets that offer a wide selection of the latest convenience and safety features, combined with cutting-edge styling" said David Maddox, ALLTEL director of handset strategy. "The LG5550 -- with voice recognition, voice command and speaker phone capabilities  fits the bill perfectly. The LX5550s design will be very popular with our customers, as will the phones ability to download cool Axcess ringtones, games and wallpaper."

Following is the complete listing of features for the LG LX5550 handset from ALLTEL:


  • Tri Mode: 1.9 GHz PCS, 800 MHz CDMA/AMPS
  • Dimensions: 3.52 (H) X 1.9 (W) X .95 (D)
  • Weight: 3.89 oz
  • External OEL Display for Quick Access to Caller ID
  • Standard Battery: Lithium Ion, 950 mAh
  • Talk Time: 2.50 Hrs. (Digital) / Standby: 6 days (Digital)
  • Certain features may use more power & cause actual standby & talk times to vary
  • Speaker-independent voice recognition to make calls and access other essential features
  • Voice Commands  contacts, digit dial, redial, voice mail, driving, schedule and time
  • Driving Mode - activate voice commands for safe, hands-free operation
  • Speaker Phone
  • My Media - Store downloaded graphics, images and ring tones
  • BREW 2.0 for downloading of Axcess Apps ringtones, wallpaper and games
  • Web Browser Openwave UP 4.1 Browser for Axcess Mobile Web wireless internet access
  • CMX MIDI for Polyphonic Ringer and Sound Capability
  • Two-way short messaging service (SMS)
  • Blue Backlit Keypad & 5-Way Navigation Key
  • 36 Unique Ring Tones (Plus Vibrate & Silent Alert)
  • Speed Dialing (99 Entries)
  • Personal Organizer  Calendar with Voice Scheduler, Voice Memos, Notepad
  • Tools: Alarm Clock, Notepad, EZ Tip Calculator, Calculator and World Clock.
  • Large Phone Book with 499 contacts - each stores 5 number and 3 emails addresses
  • Call Setup Capabilities: auto retry, answer call, auto-answer, one-touch dial, auto volume
  • Customizable Wallpaper, Theme & Font
  • Wallpaper: foliage, castle, dandelion, golf course, icicles, orangutan, lake, Golden Gate, desert
  • USB Capable
  • E911 Emergency Location Capable
  • English and Spanish User Interface
  • TTY/ TDD Capable
  • T9 Text Input


The LG LX5550 is available nationwide at ALLTEL retail stores and agent locations starting August 6, 2004 for $59.95 with a 2-year service agreement. For further information, visit www.alltel.com or www.lgmobilephones.com.

About ALLTEL
ALLTEL is a customer-focused communications company with nearly 13 million customers and $8 billion in annual revenues. ALLTEL provides wireless, local telephone, long-distance, Internet and high-speed data services to residential and business customers in 26 states.

About LG Mobile Phones
LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 24 percent of the CDMA market share in the U.S. for 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has recently brought their international success in the GSM market to the U.S., expanding their product lineup to include GSM handsets. LG has plans to increase its market penetration even further with a new branding campaign and an aggressive roadmap of handset launches throughout 2004.
Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.
With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at www.lgmobilephones.com.


MEDIA CONTACTS:

Melissa Elkins
Public Relations Manager
LG Mobile Phones
858.635.5329
melkins@lge.com

Johanna Brown
Ogilvy Public Relations for LG
310.248.6192
johanna.brown@ogilvypr.com

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