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Press Release

04/01/2010

LG MOBILE PHONES RECEIVES THE "HIGHEST IN CUSTOMER SATISFACTION" AWARD BY J.D. POWER AND ASSOCIATES FOR THE THIRD CONSECUTIVE TIME

LG Continues its Legacy as an Industry Leader in Customer Satisfaction Within the Wireless Mobile Phone Market

SAN DIEGO, CALIF. — April 1, 2010 – LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) has been named the “Highest in Customer Satisfaction with Wireless Mobile Phones” by J.D. Power and Associates for the third consecutive time. Featured in the biannual J.D. Power and Associates 2010 Wireless Traditional Mobile Phone Satisfaction StudySM -- Volume 1, LG was recognized as the highest ranked overall and ranked highest in every category among traditional mobile phone manufacturers.

Conducted by J.D. Power and Associates, the study measured customer satisfaction with traditional wireless handsets across several different categories including operation, physical design, features and battery function. Outperforming competitors in all categories, LG ranked highest in every factor and ranked significantly above the industry average in overall satisfaction. LG received highest recognition among consumers for operation, features, physical design, and battery function. 

“LG is dedicated to listening to our consumers’ needs and delivering exceptional products,” said Ehtisham Rabbani, corporate vice president of marketing and innovation for LG Mobile Phones. “To be recognized by J.D. Power and Associates for the third time as being highest in customer satisfaction is an honor and extremely rewarding.’

The J.D. Power and Associates 2010 Wireless Wireless Traditional Mobile Phone Satisfaction StudySM – Volume 1 recognizes one manufacturer, on a biannual basis, for their performance in customer satisfaction.  The award is a result of findings based on an polling of consumers, according to J.D. Power and Associates. J.D. Power and Associates is a global marketing information company that represents the voice of the customer. 
 
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.  For more information, please visit www.lgmobilephones.com

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

MEDIA CONTACTS:

LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jackie Johnson
(310) 248-6192
jacqueline.johnson@lg-one.com

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