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Press Release

03/01/2005

LG MOBILE PHONES RETAINS TOP SPOT IN THE U.S. CDMA HANDSET MARKET

Leading Mobile Phone Maker Continues CDMA winning streak, Ranks Fourth Overall Among All 2004 Mobile Handset Sales

Leading Mobile Phone Maker Continues CDMA winning streak, Ranks Fourth Overall Among All 2004 Mobile Handset Sales

SAN DIEGO, February 28, 2005 - According to a recently released mobile phone market share study* from leading information technology market research and advisory firm IDC, LG Mobile Phones, once again has won the largest share of the U.S. CDMA mobile handset market in 2004, selling nearly 16 million units to garner 26 percent of total CDMA sales in the U.S. LG's nearest competitor emerged with only 18 percent of the market, solidifying LG's dominance of the CDMA market throughout 2004.

Fueled by its robust growth in the CDMA market, LG ranked third overall in terms of mobile handset sales in the U.S. in Q4 of 2004, and secured the number four spot for all 2004 U.S. mobile phone shipments.

In addition to its strong leadership in the CDMA market, just over a year after the launch of its first GSM handset in the U.S., LG has continued its impressive growth in the GSM category, retaining its number four position in terms of market share with over 1.6 million GSM handsets shipped in the U.S. for the fourth quarter of 2004. LG's GSM global market share has steadily increased since 2001, and the company's strong growth in the GSM market has LG poised to continue its major expansion into the U.S. GSM space into 2005.

"LG Mobile Phones is pleased to learn that once again, our CDMA handsets have outsold all other brands in the U.S.," said Juno Cho, president, LG Mobile Phones. "Our dominance of the U.S. CDMA market throughout 2003 and 2004 is very gratifying, as is our continued growth in the U.S. GSM market. However, we are most gratified to note that our products continue to appeal to a wide-range of consumers, providing them with the high level of quality they require, along with the advanced features that keep them coming back for upgrades and new developments."

Highly successful CDMA models launched in 2004 by LG include the VX7000 and VX6100 handsets for Verizon Wireless, as well as the PM-325 and VI-5225 devices for Sprint PCS. Popular handsets launched for Cingular Wireless include the L1400 camera phone and C1300 models.

"In addition to maintaining and growing our share in the CDMA market, strengthening our presence in the GSM market continues to be a foremost priority for LG," said Jon Maron, director of marketing communications for LG Mobile Phones. "The recent launch of the stylish, functional F9100 handset for Cingular Wireless, bolstered by similarly exciting models soon to be launched, promise to extend LG's GSM momentum, and position LG to win a significantly larger portion of the GSM market share in 2005."

* Source: IDC, Worldwide Mobile Phone QView, 4Q04 Data.

About LG Electronics, Inc.

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in'58 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including
Mobile Communications, Digital Display, Digital Media, and Digital Appliance.

The LG Mobile Communications Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA/ CDMA2000) wireless systems.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lgusa.com.

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