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Press Release

03/23/2010

LG MOBILE PHONES SHOWCASES ITS LATEST PRODUCTS AND INITIATIVES AT CTIA WIRELESS 2010

Interactive Booth Elements Invite Attendees to Rethink Texting While Driving, Encourages Participants to 'Recycle 4 Change'

LAS VEGAS, March 23, 2010 – LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), a leading global mobile communication and information company, will feature an impressive display of the latest advancements in mobile phone technology, advanced music and TV capability, and eco-product design at CTIA Wireless 2010 (Booth #1000). In addition to showcasing the company’s latest wireless devices, the LG booth will feature interactive displays that will engage and inform tradeshow attendees on a variety of topics and technologies. 

Marketing Initiatives

LG Text Ed
In February 2010, LG launched its Text Ed initiative, which includes an advisory council of experts who will provide parents with information on a range of topics—from sexting to phone etiquette to driving while texting—via a new website: www.LGTextEd.com. In fact, atendees can even test drive the “LG Don’t Text & Drive” simulator, which allows users to experience the dangers of driving and texting, but in a safe and controlled setting.

LG ecoMobilization
LG will showcase its eco-friendly initiatives as part of its LG ecoMobilization program, which offers easy-to-use tools such as a zero-waste mobile phone recycling program and TXT 2 Recycle™. Participants simply text the word ECO to 95173, and reply to the text with their mailing address, and pre-paid packaging will be delivered to their doorstep. Adding an element of fun into caring for the environment, CTIA attendees can put their knowledge of eCycling to the test with the LG eco game, Recycle 4 Change. Playing on large touchscreen LG LCD screens, consumers will have the chance to learn about what components are in a phone and how they are sorted to be recycled. Users will be prompted to donate the points they’ve earned to one of three philanthropic causes: Save the Music Foundation, The Environmental Defense Fund or they can give back to the ecoMobilization program. Through Recycle 4 Change, LG plans to donate a total of $10,000 on behalf of consumers that have participated during CTIA 2010.

“As a lifestyle company, we seek to enrich our customers’ lives not only by developing feature-rich handsets, but by also reaching them in meaningful ways and where they spend most of their time,” said Ehtisham Rabbani, corporate vice president of marketing and innovation for LG Mobile Phones. “Our current technology, marketing partnerships and social initiatives, mirror our strategy of listening to consumers to create products and programs that will resonate with them, echoing their values and wants. Combined, these all add up to a solid and promising 2010.” 

Featured LG Handsets at CTIA Wireless 2010 Include:

LG Remarq
LG Remarq is a chic messaging wiz with a full sliding QWERTY keyboard featuring a 1.3 MP camera, MP3 player with MicroSD™ slot card slot, (Stereo Bluetooth® wireless technology and instant messaging. Customers can stay connected to their friends and post their latest pics with easy access to Facebook® and Photobucket®.  Available in either dark silver or turquoise, LG Remarq and its packaging are designed with environmentally responsible components.  The outer casing is made from 19.7 percent post-consumer recycled plastic and is 87 percent recyclable. The device meets strict international RoHS standards for ultra-low levels of materials such as lead, mercury and cadmium.  LG Remarq has low levels of polyvinyl chloride (PVC) and nearly free of brominated flame retardants (BFR): two materials commonly targeted on green electronics guidelines. The packaging is fully recyclable packaging featuring a brown craft paper exterior and made from 87 percent post consumer material (PCM). The phone tray inside the box is made from 100 percent PCM.

LG Arena
The feature-rich LG Arena, with its advanced 3-D unique user interface, supports and allows users to watch mobile TV. It’s sleekly designed HD display provides users with a vibrant, full color, clear mobile HD TV watching experience while its revolutionary Dolby Mobile® Sound brings a deep, rich, and engaging listening experience to all who use it. The external touchscreen allows users to accurately Email, text and instant message.  LG Arena also houses an extraordinary 5.0 megapixel camera with built-in flash and SmartLight™.

LG Cosmos
A compact, stylish phone with a rounded shape and metallic finish, the LG Cosmos gives users the universe in the palm of their hands. Equipped with a slide-out QWERTY keyboard for easy text messaging and built-in social networking tools (access to Twitter, Facebook, MySpace and other social networking sites) and features, the LG Cosmos allows users to keep their friends in-the-know while keeping up with life on the go. LG Cosmos also boasts a 1.3 megapixel camera that features three different resolution settings and an image editor.

LG Accolade
LG Accolade is a small, but mighty flip phone with a compact design that’s easy to tuck in a pocket or toss in a handbag. Inside, LG Accolade has all the essential features users need to help keep in touch with friends and family such as quick access to text messaging, web-based email, and picture messaging. Featuring easy-to-read keys, a 1.3 megapixel camera, speaker-independent voice commands and Bluetooth capability, LG Accolade is the perfect device for on-the-go users with full lives, but basic mobile communication needs. 

LG Lotus Elite
LG Lotus Elite makes a distinctive fashion statement with its unique square shape, amazing tattoo pattern, full QWERTY flip and Sprint® One Click, a highly-customizable user interface that provides easier access to favorite features. LG Lotus Elite has an external touchscreen and allows users access to Sprint Navigation, text messages, change channels on Sprint TV® and navigate songs in the Sprint Music Store without opening the phone. LG Lotus Elite offers the perfect combination of both style and substance with stereo Bluetooth, 2.0 megapixel camera/camcorder, and a MicroSD™ slot.

LG Rumor Touch

LG Rumor Touch enhances messaging capabilities with a large 3-inch WQVGA touch screen, 5 line QWERTY keyboard, and 3G data capabilities providing quick and easy social networking access. Keeping connected is easy with the stylish LG Rumor Touch with quick access to threaded text messaging, instant messaging or Email. Exclusive to Sprint, LG Rumor Touch features a 2.0 megapixel camera and camcorder, stereo Bluetooth®, MicroSD card slot, Sprint Navigation, Sprint TV, Sprint Music and Sprint Mobile Email with corporate email and calendar features.

LG Wine II
The LG Wine II is a handy flip phone that makes communicating simple and fast. With dedicated hot keys, users have quick access to their favorite features. Add the large outside display, plus scalable fonts, and info on LG Wine II is displayed big, bold, and easy to read. The one-touch speakerphone allows calls and music on the built-in FM Tuner to come across loud and clear. Users can use Bluetooth® wireless technology to talk hands-free and enjoy taking pictures with the 2.0 megapixel camera and camcorder. Then, they can share their images with family and friends via LG Wine II’s handy picture messaging feature.

LG Mobile Digital TV
As co-developer of the new broadcast standard for digital television transmission to mobile and handheld devices, LG Electronics is leading the way in developing chips and handsets for this new service. At CTIA Wireless 2010, LG is showcasing two CDMA and one GSM handset with mobile DTV receiving capability, which is a complementary service to video programming already offered by wireless carriers. (See separate news release.)

Featured LG Netbooks at CTIA 2010 Include:

LG X300 Netbook
Boasting a sleek, light-weight design, the new LG X300 is a powerful netbook for personal and professional use. The portable device has a sleek 11.6-inch wide LCD screen and offers smoother operation through a unique reflective keyboard and the borderless touchpad. This mobile PC employs a Solid State Drive and works on a 2.0 GHz Intel Atom Processor. The Windows 7 Home Premium operating system is enhanced by HD video quality and SRS TruSurround HD sound. Weighing in at fewer than 990g with smart built-in features such as Smart-On 2.0, built-in Wi-Fi and a 64GB hard drive, the X300 provides the ultimate on-the-go computing experience.

Featured LG accessories at CES 2010 Include:


LG Turbo
LG Turbo is a 3G modem that is compact, lightweight, and easy to carry and features a swivel connector that plugs into a laptop’s USB port. With 3G high-speed data access, fast download speeds up to 7.2 mbps, and a MicroSD™ slot for extra data storage, LG Turbo is sure to satisfy the busiest of executives. In addition, the unique swivel USB connector allows for the smallest workspace footprint and multiple connection positions.

Bluetooth Headset, HBM – 585
With multi-connection capabilities, HBM-585 is a multitasker’s dream. Featuring Bluetooth 2.1 technology, voice-activated dialing, echo cancellation and noise suppression, the extra slim and light weight HMB-585 is a must have accessory. With a talk time of up to five hours and audible battery status, users can make a vigorous amount of calls without fear of their device dying in mid sentence.

Bluetooth Headset, HBM – 810
This solar powered headset is perfect for the on-the-go user who seeks an unparalleled calling experience. Featuring crystal clear noise reduction and echo cancellation and the innovative benefits of Bluetooth 2.1 technology, the HBM-810 allows users to talk for up to 5 hours. Boasting useful features such as Name Alert™, which clearly announces incoming callers so users will always know who is calling them without having to look at their cell phone, and automatic volume control this device takes hands-free calling to a whole new level.

Bluetooth Headset, HBM – 235
The HBM-235 is an attractive stereo headset with a dual built-in microphone that helps suppress and filter background noise for clearer sound quality.  Together with echo cancellation and noise suppression, auto volume control, Bluetooth 2.1 technology and voice activated dialing, the HBM-235 offers an exceptional hands-free calling experience.

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About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.

MEDIA CONTACT:

LG Electronics Inc.
LG MobileComm U.S.A., Inc
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Erica Samadani
(310) 210-4071
Erica.Samadani@lg-one.com

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