Press Release

02/06/2004

LG MOBILE PHONES WELCOMES NEW PRESIDENT

LG Executive Juno Cho Brings 18 Years Experience in Consumer Electronics to Rapidly Growing Mobile Phones Division f

LG Executive Juno Cho Brings 18 Years Experience in Consumer Electronics to Rapidly Growing Mobile Phones Division f

SAN DIEGO  Feb. 3, 2004 -- LG Mobile Phones, the mobile handset division of LG Electronics USA, Inc., will move forward into 2004 under the direction of new President, Juno Cho, an 18-year veteran of LG Electronics. In his new position, Cho will oversee LG Mobile Phones North American development, manufacturing and marketing efforts, as well as strategic planning, carrier relationships and business development.
Juno Cho brings years of strategic planningf, business development and telecom experience to the office of President, LG Mobile Phones, said Michael Ahn, President and CEO of LG Electronics USA. Inc., who oversees all LG Electronics operations in North America. We look to Mr. Cho to build upon LGs victories in the handset market and continue the successful growth of LG Mobile Phones, which coincides with our major effort to position LG as a premium brand and top-tier player in all of our key product categories.
Cho takes the helm after a year in which LG Mobile Phones share of the mobile handset market steadily increased, culminating in LG grabbing the top CDMA manufacturer spot in the third quarter, according to market research from Strategy Analytics. According to Strategy Analytics data, LG supplied a total of eight million mobile phones to the U.S. CDMA market, posting 25 percent market share through the third quarter of 2003.
Cho holds a Masters of Business Administration degree from the University of Chicago, and previously held the position of executive vice president, global strategy & business development, Telecom, Equipment & Handset Business at LG Electronics. He began his career with LG in'86, moving up to the position of vice president in the LG Chairmans office within 10 years.
The U.S. handset market has incredible potential for growth and is ready to take huge steps forward in adopting advanced mobile technologies, said Cho. It is an honor to take the lead at LG Mobile Phones as we build on past accomplishments and move forward into great challenges and even greater successes.


About LG Mobile Phones
LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 25 percent of the CDMA market share in the U.S. for the third quarter of 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with the continuation of an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at www.lgmobilephones.com.

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