Press Release

11/02/2005

LG MOBILECOMM, IN AN EXCLUSIVE PARTNERSHIP WITH BEST BUY INTRODUCES THE CE500, THE MP3 PLAYING MUSIC PHONE FOR CINGULAR

3D Stereo Sound, TransFlash Memory, VGA Camera, and E-mail all come together in one ultra-hip phone

3D Stereo Sound, TransFlash Memory, VGA Camera, and E-mail all come together in one ultra-hip phone

SAN DIEGO - November 2, 2005 - Today LG Electronics MobileComm U.S.A. (LG Mobile Phones) together with Cingular Wireless introduced the CE500, a sophisticated clamshell phone featuring a built in MP3 player and the flexibility and convenience of a TransFlash memory port. For the first time ever, LG Mobile Phones will be working exclusively with Best Buy for a limited time to offer consumers the best possible price on this new, cutting-edge mobile phone.
The CE500 creates an all-in-one music experience for users looking to keep in touch while rockin' out to their favorite MP3s songs. The TransFlash card allows users to store up to 64 MB of their favorite music and listen to the crisp, graphic equalizer quality sound provided by the robust dual stereo speakers. Player skins give Cingular Wireless users a chance to show off their style and individuality when they're on the go, or jamming to MP3s with friends.
Packing a variety of advanced features into its smooth black and silver case, the CE500 represents the ultimate combination of style and entertainment. The built-in VGA camera/camcorder with flash, tri-band capabilities and external memory port for music storage and multimedia messaging services, give you everything you need to catalog and share your experiences traveling around the world and back again.
Operating on the high-speed advanced EDGE network, the CE500 allows users to access express Internet services at the touch of a button. Faster downloads and a variety of online features including a POP3 e-mail client, instant messenger from AOL짰, Yahoo!짰, and ICQ짰 and multimedia messaging services (MMS) make the CE500 the ultimate way to stay connected wherever you are.
"The new CE500 represents the absolute pinnacle of today's mobile technology innovation," said Jon Maron, director of marketing, LG Electronics MobileComm. "By partnering with Best Buy, LG is able to offer an exclusive deal on this revolutionary product that combines all the advanced entertainment features users crave, such as an MP3 player, camera and e-mail. This all-in-one phone gives mobile phone users access to a whole new world of rich multimedia content, right at their fingertips. More and more, mobile phones are evolving into portable media hubs, providing users with access to information, entertainment and communication; the CE500 represents a huge step forward in the evolution of mobility."
Additional features of the Cingular Wireless LG CE500 include:
- Technology: GSM
- Frequency: 850/1800/1900 MHz (Tri-Band)
- EDGE Class 10
- Memory: 32 MB Flash/8 MB SRAM: TransFlash External Memory Card (64 MB)
- Dimensions: 3.70 (H) x 1.89 (W) x 0.96 (D)
- Weight: 3.70 oz.
- Internal LCD: 262K Color TFT, 128 x 160 Pixels, 8 Lines
- External LCD: 65K Color TFT, 96 x 96 Pixels, 4 Lines
- Standard 1,000 mAh Li-Ion Battery
- Talk Time: Up to 7 Hours*
- Standby Time: Up to 9 Days and 4 Hours*
- Music Player Supporting MP3, AAC & AAC+
- Customizable Graphic Equalizer & Player Skin
- Dual Speakers for 3D Stereo Sound
- TransFlash Memory Port for Music Storage**
- POP3 E-Mail Client
- Mobile Web  WAP 2.0 browser with image support
- Java 2.0 Support for Game & Application Downloads
- Mobile Instant Messaging  AOL Instant Messenger, Yahoo! Messenger, & ICQ
- Hold up to 10 Open Instant Messaging Conversations
- Multimedia Messaging Service (MMS) send & receive messages comprised of text, sounds, photos and video
- Enhanced Messaging Service (EMS)
- Two-Way Short Messaging Service (SMS)
- VGA Camera/Camcorder with Flash
- Digital Zoom: Up to 4x
- Save up to 800 Photos or 40 Videos
- Resolutions: Camera 640x480, 320x240, 128x160; Video 176x144, 128x96 Pixels
- Up to 15-Seconds of Video (15 Frames/Sec)
- Self-Portraits with Flip Closed
- Customize Shutter Tones, Brightness, White Balance, Color Effects, Quality, Fun Frames
- Multishot Adjustment: Up to 6 in a Row
- Self Timer: 3 and 10 Seconds
- Video Format: 3gp
- Voice Memo Recorder up to 10 memos of 20 seconds each
- 10 Unique Ringtones + Vibrate & Silent Modes
- 64-Chord Polyphonic Sound Support
- Personal Organizer: Calendar with Scheduler, Alarm Clock
- Tools: Calculator, Notepad, World Clock, Unit Converter
- Speed Dial (8 Entries + 1 Voicemail Default)
- Address Book up to 250 Contacts each stores multiple numbers, an e-mail address, a character, & a photo caller ID
- T9 Predictive Text Input
- External USB Capable


The LG CE500 from Cingular Wireless is available exclusively at Best Buy for $99.99 with a two-year contract. Offer available for a limited time.
*Certain features may use more power and cause actual standby and talk times to vary.
**One TransFlash card (64 MB) included with phone.
Cingular Wireless service required.


About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Appliance, Digital Display, Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving more than 49 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom.

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