LG NAMES VANDERWAAL HEAD OF U.S MARKETING
David VanderWaal has been named to lead LG Electronics USA’s brand marketing activities for LG Home Entertainment and Home Appliance products.
ENGLEWOOD CLIFFS, N.J., July 21, 2014 – David VanderWaal has been named to lead LG Electronics USA’s brand marketing activities for LG Home Entertainment and Home Appliance products.
In his role as LG’s U.S. head of marketing, VanderWaal oversees marketing, advertising, research and consumer insights, sponsorships, promotions, in-store merchandising, and digital marketing for LG consumer electronics and appliances in the United States.
VanderWaal had served as director of brand marketing for Home Appliances, LG Electronics USA, beginning in May 2012. Previously, after joining the company in 2007, he led LG’s award-winning U.S. in-store marketing efforts for home entertainment and home appliance business for five years.
His more than 25 years of industry experience includes creating marketing programs for major consumer brands such as Maytag, Jenn-Air and Hallmark. VanderWaal earned a bachelor’s degree in marketing from the University of Illinois. He reports directly to William Cho, president and CEO of LG Electronics USA.
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
LG Electronics USA