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Press Release

09/07/2007

LG Opens New Horizons for Mobile Phone Features, Functionality

LG Electronics (LG), a worldwide technology leader in mobile communications, introduced its new LG Viewty, LG-KU990 mobile phone with advanced digital camera features and the ability to record video at up to 120 frames per second at IFA 2007 in Berlin, Germany. Its high end features won the phone praise from reporters and gadget fans at the exhibition, where LG also began speaking with potential business partners interested in bringing the LG Viewty to the general public.

LG Electronics (LG), a worldwide technology leader in mobile communications, introduced its new LG Viewty, LG-KU990 mobile phone with advanced digital camera features and the ability to record video at up to 120 frames per second at IFA 2007 in Berlin, Germany. Its high end features won the phone praise from reporters and gadget fans at the exhibition, where LG also began speaking with potential business partners interested in bringing the LG Viewty to the general public.

LG, which led design innovation in the mobile handset arena last year, is once again driving new mobile phone trends by shifting its focus to high-tech functionality. The company's new high technology phone, the LG Viewty, a professional-level camera phone, is the first example of this new direction. Equipped with professional-level digital camera features, the phone allows mobile users to enjoy their viewing experience to the fullest.

"The LG Viewty is a camera phone with unparalleled digital camera functions that maximize benefits for consumers. This handset provides quality exceeding that of conventional digital camera phones," said Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. "With some of our earlier handsets, LG emphasized great style. Now we are focused on functionality and features to go along with our good looks. LG is always trying to identify unspoken customer needs and create new mobile trends."

Using LG Viewty's manual focus function, which no other camera phone provides, users can take more control over their pictures. In addition, the built-in image stabilizer with direct key helps consumers record clearer images. Users can personalize their unique pictures by "handwriting" on them digitally using the full LCD touch screen and attached stylus; they can also use the stylus and screen for working with the LG Viewty`s user-friendly, built-in digital editing software. And, when they're done, picture and video can be easily uploaded to the internet.


Borrowing from the high-end digital camera industry, ISO 800 and SmartLight" technology help consumers create bright pictures, even indoors and at night. Users are able to enjoy a wider and much more vivid display than with most phones on the market through the LG Viewty's large full-color touch screen and Mobile XD" engine. The handset can even recognize handwritten text input via the stylus.

The phone also records video at up to 120 frames per second, the highest frame speed ever for a handset camera. This allows users to seamlessly watch DVD-like content, even in slow motion. It also features a quick search-enabled jog wheel, which helps users quickly raise or lower volume during calls as well as easily zoom in or out when taking photos or video.

The sleek black surface is a full LCD touch screen on the front, with a 5.0-megapixel camera and jog wheel on the back. And the intuitive user interface makes it easy to use right out of the box, with many controls similar to digital cameras.

The LG Viewty's highly advanced features even include the ability for users to create and edit their own video files right on the phone and then upload them directly to YouTube.com. The phone also is Google-friendly, with a fully-equipped package from the ubiquitous web portal for mobile internet users. Additionally, users can still enjoy terrific voice quality and high speed HSDPA connectivity at 3.6Mbps.

The LG Viewty will be available in Europe from Q4 2007.

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