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Press Release

06/17/2008

LG Secret Travels the Globe to Asia Pacific

June 17, 2008, Singapore - LG Electronics, a worldwide technology and design leader in mobile communications, announced the launch of LG Secret (Model: LG-KF750) in Asia Pacific at CommunicAsia 2008 on June 17th, 2008.

June 17, 2008, Singapore - LG Electronics, a worldwide technology and design leader in mobile communications, announced the launch of LG Secret (Model: LG-KF750) in Asia Pacific at CommunicAsia 2008 on June 17th, 2008.

 

Following the success of LG Chocolate and LG Shine that sold over 25 million units globally, the third model from the LG Black Label Series was developed to satisfy the tastes of trendsetters who desire a sophisticated design with an enduring elegance. The premium, understated style of the phone is reflected through the unique pattern and texture of the innovative carbon fiber material complimented with sleek tempered glass.

 

The name Secret symbolizes a slender and stylish handset that does not compromise benefits and convenience of smart, digital technology. The meaning of the product name, ‘LG Secret’, is to tantalize the user with the intrinsic features of the phone and engage in a continual process of exploring the inner workings of the handset that will never go out of style.

 

"LG Secret inspires timeless elegance with its premium materials and today’s most innovative mobile technology, a mark of true premium mobile handset," says Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "We expect the introduction of the third LG Black Label Series will continue to raise our position as a premium brand in the Asia Pacific in the second half of 2008."

 

With to the success of LG Chocolate and LG Shine from the LG Black Label Series in Asia-Pacific, LG’s brand awareness in the region enhanced tremendously in the last two years. In 2007, it was increased by 153% in Thailand whereas 50% more consumers in Singapore recognized LG compared to the previous year. Already with the resounding approval of LG Black Label Series from consumers in the Asia Pacific, LG Secret is set to elevate LG even further in its quest to become a top-tier mobile brand in the region.

 

In a succession of launches around the globe, LG Secret first launched in Europe on April 24th, 2008 in London followed by Latin America on June 12th, 2008 in Sao Paolo. LG Secret has hit the European market by storm selling over 200,000 handsets in the first two weeks.

 

The third LG Black Label Series handset is now in Asia Pacific and will be available in most countries in Asia starting in Singapore followed by India, Indonesia, Australia, Thailand, Malaysia, Vietnam, and the Philippines by the end of July 2008.

 

LG Secret (LG-KF750)
Timeless Style

LG Secret will always look new thanks to the materials incorporated into the phone.  Carbon fiber, one of the lightest composite materials with stylish pattern, adds to the handset’s sophisticated profile that will always look new. Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.

 

Timeless Memories

Equipped with an advanced 5.0 mega-pixel camera built into the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts 120 fps video recording and playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight™, that automatically adjusts the picture’s light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.

 

Timeless Entertainment

Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button – music, photos, games, documents, and FM radio. Users can simultaneously flick through photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open and the handset is loaded with a Google Package that enables the user to surf the Internet, log into Gmail, use Google Maps and watch YouTube videos. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze.

 

Timeless Convenience

LG Secret makes life easier with Bluetooth auto-sync that automatically synchronizes with the PC and users do not have to be hassled by tangled USB cables. The Auto Rotating Display shifts the image on the screen for viewing in any position. Simply switch your view from narrow to wide by holding the phone horizontally. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user with perfect sound quality even in a noisy environment.

Please also visit LG Secret Global Site at http://secret.lgmobile.com

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