Press Release

04/14/2008

LG Viewty, View the opportunity and snap it!

LG Electronics (LG), a worldwide technology and design leader in mobile communications, today announces the 'Viewtyful World' online photo contest with LG Viewty, a 5-megapixel professional-level camera phone.

LG Electronics (LG), a worldwide technology and design leader in mobile communications, today announces the 'Viewtyful World' online photo contest with LG Viewty, a 5-megapixel professional-level camera phone.

The 'Viewtyful World' photo contest which will start from April 10 and run to June 11, will be carried out under the three themes of night view, retouch, and moments. LG will produce the eight-week contest in association with Yahoo, the top global Website with subsidiaries Flickr and Kelkoo, and National Geographic magazine which features the highest-quality photojournalism in the world.

The contest aims to provide opportunities to explore the diverse places surrounding our lives and rediscover the wonders and attractions of these worlds through photography. LG expects this contest will inspire consumers to explore and capture the beauty around them.

Consumers can participate in this photo contest through the Viewty promotion site on Flickr, www.viewtyfulworld.com, an online photo-sharing community operated by Yahoo. Participants are given special opportunities to display their work to others, vote for contest winners, and win a Viewty mobile phone. Users can also download Viewty widgets - unique contest-inspired mini-applications like clocks or photos onto their desktop from www.viewtyfulworld.com.

With three Viewty phones as weekly prizes, two winners will be chosen by viewers via online voting and the best photo will be selected by a renowned National Geographic photographer. The final winner out of eight candidates selected through evaluation by National Geographic magazine will have the honor of seeing his or her prize-winning work featured in a Viewty advertorial in National Geographic magazine and receive a copyright fee of US $10,000 for his or her work.

"We are thrilled about the immense interest in Viewty from consumers last year," said Chang Ma, Vice President of LG Electronics Mobile Communication Company's Marketing Strategy Team. "We are sincerely grateful for their overwhelming devotion to the Viewty. With 'Viewtyful World,' LG will stay close to the consumer and will do our best to provide them with the best mobile phone in return for their generous support."

LG Viewty, now available in 60 countries worldwide, has recorded impressive sales of over one million units just four months since its launch in the European market. Over the same period, over one million consumers have visited the LG Viewty micro-Web site. A premium handset, LG Viewty has received highly favorable reviews from international consumer technology, design, and lifestyle media. As shown through consumers' ongoing interest and enthusiasm for the handset, the LG Viewty is poised to score another success for LG Electronics.


For more information,
Please visit LG 'Viewty' Microsite: http://viewty.lgmobile.com

About 'LG Viewty'
The 'LG Viewty', the newest premium 5MP camera phone of LG Electronics, includes features found on many high-end stand-alone digital cameras, including a manual focus option, an image stabilizer and an ISO 800 for indoor or night shooting. The phone also records video at up to 120 frames per second, the highest frame speed ever for a handset camera, which can be edited and uploaded directly to YouTube. A full LCD touch screen and Mobile XD" engine provide a wider and more vivid display while a jog wheel on the back maximizes usability. An attached stylus allows users to digitally "write" on photos and edit their own files.

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