Press Release

10/09/2012

LG MACH COMING TO SPRINT FOR THE HOLIDAYS

LG Mach Brings Users Blazing-Fast 4G LTE Speed and Powerful Processor, Perfect for Multitasking in Stylish Device That Keeps Users Connected

ENGLEWOOD CLIFFS, N.J., Oct. 9, 2012 — LG Electronics USA and Sprint today announced LG Mach™, a powerful new smartphone built to deliver a superior communication experience in a stylish, slim, design with eco-friendly attributes.

Delivering style, power and fast 4G LTE speeds, LG Mach is designed to provide a seamless multitasking experience for users who need to stay connected to friends, family and co-workers. Taking advantage of the device’s spacious 4-inch In-Plane Switching (IPS) WVGA display, fast 1.2 GHz dual-core processor and physical QWERTY keyboard, users can text, email or surf social media sites as fast as their fingers will let them.

“LG understands many users need a slim yet powerful smartphone capable of keeping up with their daily lives and delivering today’s digital entertainment,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “With features including a gorgeous WVGA display, LG QuickMemo™, free cloud storage from Box™ and superb performance on Sprint’s fast 4G LTE network (available in limited markets), LG Mach is a very impressive device.”

Housed in a stylish design that is just 0.48-inches thick and weighs less than six ounces, LG Mach provides a host of features for users who connect with friends and family using their mobile devices, including a 5-megapixel camera with 1080p Full HD video recording and LG QuickMemo, giving users the ability to capture screenshots and add their own commentary with a few swipes of a single finger, then share with others online.

LG Mach is 56 percent recyclable, has a casing made of recycled plastic, and is Platinum-certified by UL Environment. It also earned the CarbonFree® label under the rigorous product certification program offered by the Carbonfund.org Foundation and NSF International’s NSF Sustainability division. 

In addition, customers can download Box on LG Mach and receive 50GB of free cloud storage and sharing for life directly from LG, an estimated value of $240 per year, a convenient solution for storing music, documents, files, photos and personal memories in the cloud. The 50GB of free storage is available for LG Mach and other LG smartphones for accounts activated by Sept. 26, 2013.

LG Mach features a 4-inch IPS WVGA display, supporting a 800 x 480 resolution, a 1.2 GHz dual-core processor, 1 GB of RAM, Android 4.0 Ice Cream Sandwich and a 1,700 mAh battery, so heavy multitaskers can power through their daily to-do lists without worrying about battery life.

Key Features:

·         Android™ 4.0 OS (Ice Cream Sandwich)

·         4-inch WVGA IPS Display

·         Powerful 1.2 GHz Dual-Core Processor

·         LG QuickMemo™ - create and share personalized memos by taking screen captures and adding handwritten drawings or messages

·         Sprint 4G LTE Network

·         Dual Cameras: 5.0 MP Rear-Facing camera, 0.3 MP Front-Facing camera

·         1080p Full HD Recording, Uploading and Playback

·         50 GB free cloud storage from Box

·         Eco-Friendly Attributes: made of 56 percent recycled materials, including recycled plastic

·         ULE Platinum and Carbon Fund Certified

·         Bluetooth®4.0

·         Long-Lasting 1,700 mAh Battery

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products,  home appliances, and air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme.  LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more information, please visit www.lg.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Media Contacts:

LG Electronics USA

Chaz Abbott                                                                           

858-635-5232                                        

Chaz.Abbott@lge.com

Conor Campbell

858-805-6631

Conor.Campbell@lg-one.com  

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