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Press Release

04/16/2012

LG Electronics, Mobile Content Venture Demonstrate First LG Mobile Device Enabled to Receive Dyle™ Mobile TV Broadcast Signals at NAB 2012

LG Electronics, Mobile Content Venture Demonstrate First LG Mobile Device Enabled to Receive Dyle™ Mobile TV Broadcast Signals at NAB 2012

LG Electronics, Mobile Content Venture Demonstrate First LG Mobile Device Enabled to Receive Dyle™ Mobile TV Broadcast Signals at NAB 2012 

LAS VEGAS – NAB 2012 – April 16 2012 – Mobile Content Venture (MCV) and LG Electronics are demonstrating a new LG Android smartphone with the Dyle™ mobile TV service, powered by MCV, at this week’s National Association of Broadcasters’ convention. Today’s announcement further validates the options consumers are looking for in their consumption of live, local television programming outside of their living room.

Dyle Mobile TV is the consumer-facing brand launched by MCV to deliver live mobile television content from 15 major broadcast groups including Pearl LLC (Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media) as well as Fox, ION Television, Univision, Bahakel, Telemundo  and NBC. 

LG’s prototype Dyle-compatible device is based on the company’s global Optimus Vu platform and boasts a stunning 5-inch diagonal high-definition screen.  Utilizing the A/153 ATSC Mobile DTV Standard, co-developed by LG Electronics, consumers will be able to enjoy live news, sports and entertainment programming on-the-go through Dyle mobile TV.  At launch, Dyle will be available from more than 90 stations in 35 markets, reaching approximately 55 percent of the U.S. population.

“As mobile digital TV continues to mature and take shape, it’s important for us to work with members of our industry like LG who can advance the adoption of this game-changing technology,” said Salil Dalvi and Erik Moreno, co-general managers of MCV, in a joint statement.  “LG’s mobile broadcast technology helps us offer more devices enabled with Dyle mobile TV to a wider footprint across the U.S., giving consumers additional options to watch live, local TV.”

“LG applauds MCV for its leadership in driving the widespread adoption of mobile digital TV,” said LG’s Dr. Jong Kim, President of the Zenith R&D Lab, the Illinois-based research and development subsidiary of LG Electronics.  “As a long-time technology leader in this emerging field, LG is enthusiastic about the growth potential of this new generation of television receivers.”

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About Dyle™ Mobile TV

Dyle™ Mobile TV is offering consumers a new, easy way to experience and enjoy live broadcast television on their mobile devices at home or on-the-go. Available as a beta, Dyle provides live broadcast programming - such as local and national news, as well as sports and entertainment content, utilizing the ATSC Mobile DTV Standard, on mobile devices featuring Dyle. With compatible devices launching in 2012, Dyle will be available in 35 US markets, potentially reaching 55 percent of the population, and will add additional network programming and hardware in the future. Dyle is operated by the Mobile Content Venture (MCV), a joint-venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl, LLC, as well as Fox, ION Television and NBC.  For more information, visit www.dyle.tv.


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2011 global sales of $49 billion, LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc. In the United States, LG Electronics, 2012 ENERGY STAR® Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme.  Digital television pioneer LG Electronics LLC is the U.S. R&D lab for LG Electronics. For more information, please visit www.lg.com.

Press inquiries:

For Mobile Content Venture:

Nicole Matthews

nicole.matthews@horngroup.com
646.202.9773

Follow MCV/Dyle on Twitter: @DyleMobileTV

For LG Electronics:

John Taylor

john.taylor@lge.com

847.941.8181

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