Press Release

03/23/2010

NEW LG ENTERPRISE PARTNER PROGRAM TO DELIVER ENHANCED SMARTPHONE APPLICATIONS, BUSINESS SOLUTIONS

LAS VEGAS, March 23, 2010 – LG Electronics MobileComm USA Inc. (LG Mobile Phones), a global leader and technology innovator in mobile communications,  today announced a new LG Enterprise Application Partner Program set to debut at CTIA Wireless 2010 (Booth #1000) in Las Vegas.  Designed to improve the LG Smartphone Enterprise end-user experience by working together closely with innovative Third-Party Application Partners, the program will improve interaction with application developers focused on enterprise sales, marketing and new product development.  In addition, this program will give LG application developer partners improved access to our newest LG Smartphones.

 “We are pleased to extend our LG presence into the Enterprise and SMB business markets with our growing portfolio of advanced LG Smartphone devices,” said Kevin Shin, corporate vice president of enterprise for LG Mobile Phones, North America.  “We believe that these enterprise application partnerships will be the key to our success as we expand our LG Smartphone market share”. 

Several new Enterprise Partner Applications, slated to run on newly available LG Windows Phones, will be demonstrated in the LG Enterprise Solutions area of the booth throughout the show., LG is working together closely with Microsoft to help expand into new Enterprise customer accounts using Enterprise Partner Applications built on the Windows Phone Operating System.

The LG Enterprise Partnership Program includes participation with the following industry-leading partners: Microsoft Corp., Good Technology, Intuit, Citrix, Sybase, Bloomberg, NetMotion Wireless, Formotus, Antenna Software, Spring Wireless, Pyxis Mobile, Trust Digital and Reality Mobile.

“Microsoft is pleased to continue to support LG in their development and sales of new LG Windows Phones,” said Stephanie Ferguson, general manager, Microsoft Corp.  “Given their expertise in mobile technology, we believe that LG is well positioned to bring these applications for Windows Phones to market for business customers.”

The LG Smartphone portfolio includes devices powered by advanced Qualcomm Snapdragon™ chipsets with integrated 1GHz processor, 3G, GPU and GPS capabilities.  “Qualcomm and LG have a very long history together, and we are expanding our relationship by focusing on enterprise markets with Snapdragon-powered smartphones,” said Luis Pineda, senior vice president of marketing for Qualcomm CDMA Technologies.  “The superior capabilities that Snapdragon offers complement LG’s mobile expertise, and we look forward to continued collaboration in order to bring greater value to enterprise users through a new generation of smartphones.” 

LG will have representatives available on-site in the LG booth (#1000, Central Hall) at CTOA Wireless 2010 to discuss these exciting new applications partnerships and to demonstrate these enterprise mobility applications solutions running on the latest LG Smartphones.

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About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of USD43.4 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lgusa.com.


MEDIA CONTACT:

LG Electronics Inc.
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jackie Johnson
(310) 210-6192
jacqueline.johnson@lg-one.com

 

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