Press Release

01/02/2013

LG BEGINS ROLLOUT OF EAGERLY ANTICIPATED OLED TV

LG Ushers in New Year as First Company to Launch Sales of OLED TV

LG Ushers in New Year as First Company to Launch Sales of OLED TV 

SEOUL, Jan. 2, 2013 – LG Electronics (LG) announced today that it will begin accepting pre-orders for its eagerly-awaited 55-inch class (54.6-inch diagonal) WRGB OLED TV (Model 55EM9700) in South Korea this month with deliveries scheduled to begin next month.

Other markets where the revolutionary LG OLED (Organic Light Emitting Diode) TV will be available will be announced over the next several weeks along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded “Best of Show.”

More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan. 3 with delivery to commence the first week of February. As the first and only company to announce availability of the next-generation TV technology, LG is prepared to ramp up quickly to take the lead in the OLED segment that is expected to grow to 7.2 million units by 2016, according to DisplaySearch.

“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”

Only 4 millimeters (0.16 inches) thin and weighing less than 10 kilograms (22 pounds), LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. LG’s unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

Even before its launch, LG’s OLED TV was turning heads all over the world. In addition to being named Best of Show at CES 2012, the influential Industrial Designers Society of America recognized the TV with a coveted IDEA Award. Meanwhile, LG received the European Display Achievement 2012-2013 Award from the European Imaging and Sound Association (EISA). And to cap it off, LG’s OLED received Korea’s Good Design President Award in October.

# # #

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

Media Contacts:

LG Electronics, Inc.

Ken Hong

+82 2 3777 3626

ken.hong@lge.com

www.LGnewsroom.com

LG Electronics USA

John Taylor            

(847) 941-8181

john.taylor@lge.com

close