Press Release

03/10/2005

Sprint Continues its Leadership in Mobile Multimedia with New Entertainment Content and the Sprint PCS VisionSM Multimedia Phone MM-535 by LG Mobile Phones

CelebTalkSM video channel is a perfect fit for the sleek, new sliding-form factor multimedia handset from Sprint and LG

CelebTalkSM video channel is a perfect fit for the sleek, new sliding-form factor multimedia handset from Sprint and LG

OVERLAND PARK, Kan., and NEW ORLEANS, La. (CTIA Wireless 2005) - March 14, 2004 - Sprint (NYSE: FON) announced today the introduction of the Sprint PCS VisionSM Multimedia Phone MM-535 by LG Mobile Phones. This will be the fifth multimedia handset to be delivered to the marketplace by Sprint. The MM-535 by LG will offer customers the ability to enjoy Sprint PCS Vision Multimedia Services through the built-in media player and dual speakers with 3D sound for premium audio quality. The handset also features a mini SD card to play MP3 and AAC music files and an integrated 1.3-megapixel camera with built-in flash and camcorder functionality for taking pictures and videos.

In addition, Sprint is demonstrating its commitment to the development of mobile video on demand with the launch of CelebTalk™ from Versaly Entertainment, a one-stop source for celebrity talk. CelebTalk offers the latest interviews from the hottest Hollywood celebrities and directors, music artists and sports stars. From what is said on the red carpet to private one-on-one interviews, CelebTalk offers exclusive content not available elsewhere. CelebTalk will be available on channel 17 for $4.99 per month.

"We continue to add hot content to our high-quality video-on-demand services, delivered across our nationwide network," said Jeff Hallock, vice president - Product Marketing & Strategy, Sprint. "The launch of this great, new LG device and celebrity video content gives our customers more ways to tune in to and watch what's popular right on their Sprint PCS Phone."

The MM-535 by LG features a sleek form factor which slides up to reveal the keypad. It has a large full-color screen (1.08" x 1.41") with 262K colors. The handset also includes 3D graphics and a built-in speakerphone. The handset will support Picture MailSM, Sprint PCS Video Mail, text messaging and video ringers. The MM-535 by LG will retail for $379.99 or $229.99 after rebate with two-year agreement.

"Increasingly, mobile phones are used for so much more than simple voice communication," said Juno Cho, president, LG MobileComm. "Mobile phones are evolving into sophisticated entertainment devices, and the MM-535 by LG is the perfect example of advanced handset capabilities and cutting-edge network services converged for an enhanced mobile phone experience."

Sprint launched Sprint PCS Vision Multimedia Services in August 2004 giving customers access to streaming audio and video at up to 15 frames per second. With the launch of CelebTalk, Sprint now offers 16 channels of news, sports, weather, music and entertainment content on demand from some of the most highly regarded brands in broadcasting.

"With CelebTalk, we've put together a unique entertainment channel with its unparalleled quantity and selection of timely, compelling and high-quality interviews from today's A-list talent," said Matthew Feldman, president and CEO of Versaly Entertainment. "Versaly Entertainment is much more than ringtones and wallpapers. Video is now part of our Mobile Brand Management™ solution to bring brands to mobile consumers in multiple product formats."

"Our customers will be able to experience high-quality audio and video no matter where they are on the enhanced Sprint Nationwide PCS Network. With our upcoming high-speed network roll-out and new cutting-edge devices, the experience is only going to get better," said Sprint's Hallock.

Multimedia Services:


  • Sprint TV Channel - This service is similar to a "basic cable" package for mobile handsets. It provides a variety of content from NBC Mobile, FOX Sports, ABC News Now, Discovery Channel, The Weather Channel짰, Comedy Time and more. The content and technology for Sprint TV is managed by Idetic.
  • Preview Channel - This channel, free to Sprint PCS Vision customers, lets the customer sample programming from all available channels before subscribing.
  • Free Channels - Periodically, Sprint PCS Vision customers will have the option to view free content, such as movie trailers from Twentieth Century Fox.
  • Available Channel Options - In addition to Sprint TV, customers have the choice of subscribing to individual channels from an expanding list of brands for more in-depth content, including CNN, Cartoon Network, MUSIC CHOICE, AccuWeather and E! Entertainment. All content is developed directly by the provider and sent to the subscriber as frequently as needed in order to ensure the most up-to-date news and information is being delivered.


Sprint PCS Vision subscribers may add Sprint TV to their existing Sprint PCS Vision plan for $9.99 per month, or subscribers may choose the Sprint Multimedia Pack and get unlimited free access to Sprint TV, in addition to Picture Mail, Sprint PCS Video Mail, Sprint PCS Vision and 100 SMS text messages for just $25.00 per month. All multimedia services plans are in addition to voice calling.

About Sprint
Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit www.sprint.com/mr.

About Versaly Entertainment
Versaly Entertainment is the leading Mobile Brand Management™ company with universal appeal. Versaly Entertainment strategically designs, produces, aggregates and distributes innovative lifestyle and quality entertainment-based personalization, messaging, multimedia and games for mobile phones. A pioneer in bringing original voice ringtones to market, Versaly provides consumers worldwide access to one of the largest libraries of content from globally recognized brands to quickly and easily personalize mobile phones. Versaly Entertainment delivers content through various channels including the company's ForFones platform, popular online portals, global resellers, as well as national and international carriers with access to over 600 million consumers. For more information on Versaly Entertainment, the company that provides "Big Entertainment on Small Screens," visit www.versaly.com.
Versaly, the Versaly logo and Mobile Brand Management are trademarks of Versaly Games, Inc.

About LG Electronics
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in'58 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Display, Digital Media, and Digital Appliance.

The LG Mobile Communications Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / CDMA2000) wireless systems. For more information please visit www.lgusa.com.

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