Press Release

09/09/2005

UNIQUE 55-INCH DIRECT-VIEW LIQUID-CRYSTAL DISPLAY HIGHLIGHTS LG ELECTRONICS LCD HOME THEATER SOLUTIONS

Full Product Line Offers Choice, Flexibility for CEDIA Dealers

Full Product Line Offers Choice, Flexibility for CEDIA Dealers

INDIANAPOLIS, Sept. 9, 2005 - LG Electronics is highlighting one of the industry's most comprehensive lines of liquid crystal display (LCD) HDTVs here this week at the Custom Electronic Design and Installation Association (CEDIA) EXPO 2005 (Booth #114). Offered in a wide variety of sizes  from 15- to 55-inch models, LG's LCD lineup is designed to provide custom installers with innovative and functional home theater solutions.

"This complete LCD lineup reaffirms our dedication to providing innovative home theater display solutions," said Robert A. Perry, vice president, consumer electronics sales and channel marketing, LG Electronics USA, Inc. "Now, with the availability of the 55-inch LCD monitor, professional installers and consumers have a unique, large LCD-screen option when selecting products for the home theater."

At the pinnacle of LG's LCD portfolio is the award-winning, 55-inch LCD HDTV Monitor (55LP1D). This direct-view LCD features a progressive scan display of'20 x 1080p  the highest resolution available on any HDTV display worldwide which provides an incredibly sharp viewing experience. Perfect for premium home applications where the highest quality image is essential, the unit has a contrast ratio of 1200:1 and brightness of 500 cd/m2. LG's Super In-Plane-Switching (Super IPS) technology provides the industry's fastest response time and a 178-degree viewing angle the widest on the market today for distortion-free viewing from almost any angle.

In addition to the world's largest production LCD monitor the 55-inch 55LP1D LG features several integrated and wireless products to deliver complete end-to-end solutions for the custom installation and home theater markets.

New 42-, 37- and 32-inch widescreen LCD integrated HDTVs feature 1366 x 768p resolution, a 1200:1 contrast ratio, 9-in-2 Multi Memory Card Reader, Super IPS technology, and built-in speakers. Designed to receive digital HDTV programming and premium cable services without the need for a set-top box, these Digital Cable Ready LCDs are built around industry-standard CableCARDs available from cable operators. Like all new integrated HDTVs from LG, these models incorporate LG's fifth-generation digital television chipset for unparalleled reception performance from its built-in NTSC/ATSC/Clear QAM tuner.

LG's exclusive XD EngineTM technology takes low-resolution analog signals to near high-definition levels, providing consumers with better overall picture quality and viewing experience. Six distinct processes help improve brightness, enhance detail, and deliver more accurate color and noise reduction with film-like high-resolution.

Two other flexible LCD products for the home are the 23-inch LCD with built-in DVD player (Model 23LX1RV) and the 15-inch wireless LCD (Model 15LW1R). The 23-inch LCD with built-in DVD player provides a convenient all-in-one display for watching movies. Built into the base, its sleek design frees up space otherwise needed for a DVD player. With Super IPS technology, 1366 x 768p WXGA resolution, a 550:1 contrast ratio and built-in speakers, the unit provides brilliant images for the smaller display size needs.

The 15-inch Wireless LCD TV (Model 15LW1R) that includes a built-in rechargeable battery and wireless AV center, enabling consumers to watch TV in any convenient location within a 115-ft transmission range from the AV center. The perfect addition to any custom installation, the 15LW1R also integrates into a home network, allowing access to pictures and music stored on a remote PC. Providing flexible and convenient solution for 'TV on the go, the 15LW1R receives crystal clear images and is PC and video game safe.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: mobile phones, consumer electronics, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. For more information, please visit www.LGusa.com.

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