JUNE 12, 2009: ARE YOU READY?
BIGGEST CHANGE IN TV SINCE COLOR
Between February 17 and June 12, 2009, full-power television broadcasters nationwide
• When the DTV transition is complete, most over-the-air broadcasting of free TV
programming will move to exclusively digital channels, and traditional analog channels
will be switched off.
• America is switching because digital is a more efficient way to broadcast, and it
will free up the airwaves for other services. DTV will also mean clearer pictures,
more channels and even free over-the-air high definition television (HDTV) for
consumers with HDTV sets.
• The transition from analog to digital television represents the most significant
advancement of television technology since color TV was introduced 50 years ago.
Millions of households nationwide that receive free over-the-air television through an
antenna will be affected by the transition.
CHOICES FOR CONSUMERS
Consumers who receive free, over-the-air broadcasting exclusively on analog TV sets
with “rabbit ears” or rooftop antennas have three options for continuing their
1. Purchase a digital-to-analog converter box, like the Zenith DTT901, that will
convert the digital signal into analog for their existing analog television set; or
2. Purchase a new television set, such as an LG flat-panel HDTV, with a built-in
digital tuner; or
3. Subscribe to cable, satellite or a telephone company video service provider.
Digital-to-analog converter boxes eligible for the government coupon program,
including models developed and produced by LG Electronics, are available from retailers
nationwide. • Now through July 31, 2009, households are able to request up to two $40 coupons to
• In February 2009, Congress appropriated an additional $650 million (in addition to the
previous appropriation of $1.5 billion) to support a digital-to-analog converter box coupon
• The program is being administered by the U.S. Department of Commerce through the
go towards the purchase of up to two digital-to-analog converters. • Coupons are being mailed via First Class U.S. postage, and consumers will have
approximately three months to redeem them. Please note the 90-day expiration of
coupons. • Now that Congress has extended the date for the final phase of the DTV transition
to June 12, LG Electronics has ramped up production of converter boxes again and is
working with retailers to fill orders.
ENJOY DIGITAL TV NOW
LG Electronics urges consumers with analog TVs not to wait. Even those stations that
have not switched off analog broadcasts are also transmitting digital signals.
• If you already purchased a digital-to-analog converter box, there’s no reason to wait
to install it. You can enjoy the benefits of digital TV – sharper pictures and more
programming – now. That way, you also can learn how to adjust your antenna to
receive the new digital channels.
• Because some digital channels are changing frequencies, be sure to rescan your
digital channels on your converter box or digital TV now and again on June 13.
DIGITAL TV TRANSITION COALITION
LG Electronics is a founding member of the DTV Transition Coalition, a group of
business, trade and industry groups as well as grassroots organizations and consumer
groups that share a vital interest in a smooth transition.
• The mission of the DTV Transition Coalition is to ensure that no consumer loses free
over-the-air television reception in June 2009 due to a lack of information about the
• LG Electronics and 200-plus DTV Transition Coalition members are working together
to educate consumers about their options, purchasing a digital-to-analog converter
box or new digital TV or subscribing to a pay-TV service.
Additional information about the digital television transition is available from
LG Electronics USA (www.LGusa.com), Zenith (www.zenith.com/dtv), the
DTV Transition Coalition (www.dtvtransition.org), Consumer Electronics Association
(www.digitaltips.org), and the FCC (www.dtv.gov). Information about the
digital-to-analog converter box coupon program is available from the NTIA at
www.dtv2009.gov or 1-888-DTV-2009.
The main telephone number for DTV transition information is 1-888-CALL-FCC.
Telecommunications and Information Administration (NTIA).
• The original transition date was February 17, 2009. President Obama signed a new
law on February 11 to extend the last phase of the DTV transition until June 12, 2009,
to help assure that remaining consumers with analog TVs using antennas have more time
• As of February 17, 2009, more than 640 TV stations or 36 percent of the nation’s 1,800
full-power broadcasters switched off their analog signals.
will make the transition from analog to digital broadcasting as mandated by federal law.
LG Electronics, a long-time leader digital television (DTV) technologies and a founding
member of the DTV Transition Coalition, is committed to educating consumers about the
transition to all-digital broadcasting.