LG α9 Gen3 Intelligent Processor

Optimal viewing and listening

The 3rd generation α9 AI processor analyzes the quality of the original content with deep-learning technology and optimizes content in accordance with your ambient surroundings. The best watching and listening experience with optimized picture and sound awaits.

AI Picture Pro

LG QNED Mini LED combines Mini LEDs with Quantum Dot and NanoCell technologies in an innovative, industry-leading display. This game-changing fusion of technologies delivers an incredibly high-quality picture with deeper blacks and more vibrant colors. It's a more immersive experience all-round.

Slider comparison of picture quality of a nighttime cityscape

Slider comparison of picture quality of an anchor delivering breaking news with background of world map

Face Enhancing & Text Upscaling

Upgraded deep-learning technology makes faces appear more vivid, and on-screen text much sharper and clearer to read.

Movie

Sports

Animation

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of Lost in Space 2 series showing main characters with an intense look on a TV screen

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of a sports game showing two men who are playing dynamically playing American football on a TV screen

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of an animation showing a child hanging from colorful balloons in the sky shown on a TV screen

*Netflix streaming service membership required.

Two women watching the same scene on TV in mirrored living rooms and different brightness conditions

AI Brightness Control

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

AI Sound Pro

By learning from more than 17 million sound data points, the processor identifies voices, effects, and frequencies so it can optimize sound according to the audio genre.

A man in glasses playing drums with music dashboard graphics on both sides

Four white horses running in the water on TV with surround sound graphic

Virtual 5.1 Up-mix

The AI algorithm up-mixes two-channel sound to convincingly mimic 5.1 surround sound, enhancing the quality for a better listening experience.

Five vertical title cards for Movie, Music, Sports, Drama and News

Adaptive Sound Control

Whatever you're watching—dramas, sports, movies, news, or music—the processor recognizes it and optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.

Woman in large and minimalistic living room watching people dancing on TV

AI Acoustic Tuning

The size of the room, the position of the TV, and where you're sitting are detected through the magic remote. The processor then tunes and balances the sound to fit your space.