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OLED77CXPVA
LG OLED TV 77 Inch CX Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming
SAR 14,999
SAR 26,999
  • SELF-LIT LG OLED: the most innovative technology in TV
  • Ultimate 4K Ultra HD picture quality enhanced by the LG α9 Gen 3 processor
  • Dolby Atmos giving immersive three-dimensional sound
  • Premium thin design and sleek metallic stand.
  • Award-winning smart platform: LG webOS
  • Perfect viewing angle

component-OBScountrySelectDesc

LG OLED TV 77 Inch CX Series, Cinema Screen Design 4K Cinema HDR WebOS Smart AI ThinQ Pixel Dimming
SAR 14,999
SAR 26,999

Stock List

*On-screen UI may differ from the actual app.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
A side view of a boy laying down and watching a TV, labeled "Eye Comfort Display" A side view of a boy laying down and watching a TV, labeled "Eye Comfort Display"
*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.
*The feature name on the settings may vary among TV OS versions.
*Netflix streaming service membership required.
*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.
*Watch Apple TV+ with a subscription.
*Screen images simulated.
**NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.
*Screen images simulated.
*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.
*Screen images simulated.
*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5

Design, features and specifications subject to change without notice. Screen images simulated and/or dramatized. Some features in videos may not be available on all models. Please refer to the TECHNICAL SPECIFICATIONS tab for a complete list of features by model.
Details shown on product images may vary by region, country or model.

*On-screen UI may differ from the actual app.

DISPLAY

  • Display Type
    4K OLED
    Screen Size
    77
  • Resolution
    3840 x 2160
    Wide Viewing Angle
    Yes
  • Wide Color Gamut
    Perfect Color
    Biliion Rich Colors
    Yes
  • Perfect Black
    Yes
    Dimming
    Pixel Dimming
  • Ultra Luminance
    Ultra Luminance Pro
    TruMotion / Refresh Rate
    Refresh Rate 100Hz

VIDEO(PICTURE QUALITY)

  • Processor
    α9 Gen3 AI Processor 4K
    AI Picture/Pro
    AI Picture Pro
  • Face Enhancing
    AI Picture Pro - Face Enhancing
    AI Upscaling
    AI Upscaling
  • Auto Genre Selection
    Yes (SDR/HDR/Dolby HDR)
    Image Enhancing
    Image Enhacing on SQM
  • AI Brightness Control
    Yes
    HDR
    Cinema HDR
  • Dolby Vision IQ
    Yes/Yes/Yes (4K/2K)
    HDR10 Pro
    Yes/Yes/Yes/Yes (4K/2K)
  • HLG
    Yes/Yes/Yes/Yes (4K/2K)
    FILMMAKER MODE™
    Yes
  • HDR Effect
    Yes (4K/2K)
    Dynamic Tone Mapping/Pro
    HDR Dynamic Tone Mapping Pro
  • 4K HFR
    Yes/Yes/Yes
    2K HFR
    Yes/Yes/Yes
  • Motion Pro
    OLED Motion Pro
    Upscaler
    4K Upscaler
  • HEVC (Video Decoder)
    4K@120P, 10bit
    VP9 (Video Decoder)
    4K@60P, 10bit
  • AV1
    4K@60p, 10bit
    G-Sync Compatible
    Yes
  • FreeSync™
    Yes
    HGIG Mode
    Yes
  • Instant Game Response (VRR/ALLM)
    Yes/Yes
    Picture Mode
    Yes 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))
  • Auto Calibration
    Yes

AUDIO

  • Speaker (Sound Output)
    40W (WF:20W, 10W per Channel)
    Channel
    2.2 ch
  • Direction
    Front Firing
    Simultaneous Audio Output
    Yes (Optical Output or HP Support Model)
  • DOLBY ATMOS
    Yes
    AI Sound/Pro
    AI Sound Pro
  • AI Acoustic Tuning
    Yes
    Surround Mode
    OLED Surround
  • Clear Voice
    Clear Voice IV
    Bluetooth Surround Ready
    Yes
  • WiSA Speakers
    Yes (2.0ch)
    LG Sound Sync
    Yes
  • Auto Notification (Bluetooth easy paring)
    Yes
    Sound Share
    Yes
  • Audio Codec
    AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X

AI FUNCTION

  • ThinQ
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation/AI
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Auto Device Detection
    Yes
  • LG ThinQ
    Yes
    LG Smart Speaker (WK7,WK9)
    Yes
  • Mobile Connectivity
    Yes
    Screen Share
    Yes
  • LG TV Plus App
    Yes
    ThinQ App
    Yes

SMART FUNCTION

  • Operating System (OS)
    webOS Smart TV
    Number of CPUs
    Quad
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Related Content Search
    Yes
    Art Gallery
    Yes
  • LG Store
    Yes
    DIAL
    Yes
  • Web Browser
    Yes
    Music Player
    Yes
  • TV On With Mobile
    Yes
    Wi-Fi TV On
    Yes
  • Bluetooth Low Energy On
    Yes
    Network File Browser
    Yes
  • Block access to harmful site
    Yes
    Hotel Mode
    Yes
  • Sports Alert
    Yes
    Music Discovery
    Yes

BROADCASTING SYSTEM

  • Digital TV Reception(Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2
  • Cable
    DVB-C
    Satellite
    DVB-S2
  • Analog TV Reception
    Yes
    Teletext Page
    Yes
  • Teletext (Top/Flof/List)
    Yes
    [DVB] Subtitle
    Yes
  • AD (Audio Description)
    Yes
    EPG (8days)
    Yes

CONNECTIVITY

  • HDMI
    1 (Rear)/3 (Side)
    Version
    HDMI 2.1
  • Simplink (HDMI CEC)
    Yes
    eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
  • USB
    2 (Rear)/1 (Side)
    LAN
    Yes (Rear)
  • Component
    Yes (Rear, Gender Type)
    Composite In (AV)
    Yes (Rear, Gender Type)
  • CI Slot
    Yes (Side)
    A-CAS
    Yes (Side)
  • RF In
    2 (RF, Sat)
    SPDIF (Optical Digital Audio Out)
    Yes (Rear)
  • Headphone out
    Yes (Rear)
    Line out
    Yes (Headphone out common)
  • RS-232C (Control / SVC)
    Yes (Rear, Phone Jack Type)
    IR Blaster
    Yes
  • Wifi
    Yes (802.11ac)
    Bluetooth
    Yes (V5.0)

POWER & GREEN

  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy saving Mode
    Yes
    Illuminance Green sensor
    Yes
  • Energy Standard
    Yes

ACCESSORY

  • Remote
    MR20
    Battereis
    Yes (AA x 2EA)
  • Power Cable
    Yes (TV Attached)

ADDITIONAL FEATURE

  • Auto Calibration
    Yes
    OSD Language
    15ea (JA) English, Spanish (español) French (français), Portuguese Russian, Indonesian Malayan, Vietnamese, Thai, Arabic, Kurdish, Afrikaans, Amharic, Hausa, swahili
    12ea (Iran) English, Spanish (español) French (français), Portuguese Russian, Indonesian Malayan, Vietnamese Thai, Arabic, Farsi, Kurdish
    10ea (YK) English, Spanish (español) French (français), Portuguese Russian, Indonesian Malayan, Vietnamese (Tiếng Việt) Thai, Hebrew
  • Time Machine (DVR)
    Yes
    Digital Recording
    Yes
  • Analog DVR
    Yes
    Time Shift
    Yes
  • Watch & Record
    Yes
What People Are Saying
4.8 / 5
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    Please keep your review focused on the product. Refrain from mentioning competitors, prices, other products, websites, "spam" or ads. Do not include any personally identifiable information, obscenities or spiteful comments. Avoid writing about installation or customer service: contact us instead.
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Reviews
ColleenHB
2021-04-19 09:27:06
I recommend this product
Beautiful Picture!
This tv is the real deal! The picture quality is worth the price. And the thin profile gives the tv mounting clean lines which makes the tv so clean.
I recommend this product

Originally posted on LG.com/US

Post Comment
CasK
2021-04-18 05:00:35
I recommend this product
Best picture and user interface
This is my second OLED. The picture is the best and the WebOS operating system is very complimentary - a combination that is hard to beat.
I recommend this product

Originally posted on LG.com/US

Post Comment
Lynn B
2021-04-18 02:15:23
I recommend this product
Best tv I have owned
Makes every show or movie better. A big difference from my previous LED
I recommend this product

Originally posted on LG.com/US

Post Comment
Byron2000
2021-04-17 13:00:05
I recommend this product
So awesome!
Great addition to my new feature wall. Screen is impossibly thin, remote has a pointer, there’s Alexa, and the picture is amazing!
I recommend this product

Originally posted on LG.com/US

Post Comment
cwcook
2021-04-16 20:00:06
I recommend this product
My 3rd LG TV
I purchased the LG 77 OLED CX about 2 weeks ago. This tv is awesome. It has the best picture quality of any TV I have ever owned. Watching 4k programs is almost like being there.
The features and settings are amazing. The AI features make the sound and picture as good as it gets.
LG- Life Is Good !
I recommend this product

Originally posted on LG.com/US

Post Comment
SteveStaff
2021-04-16 14:30:07
I recommend this product
77 inch oled cx
great picture, great sound ,great product, very nice tv
I recommend this product

Originally posted on LG.com/US

Post Comment
Bob683
2021-04-15 08:45:08
I recommend this product
Great TV!
We've had the CX for a month and we are still learning the features but we love it! Out of the box it was great! Mounted it on the wall and looks and sounds perfect.
I recommend this product

Originally posted on LG.com/US

Post Comment
JRM80
2021-04-15 07:15:10
I recommend this product
Awesome picture
I bought this TV a month ago after my previous TV failed and could not be repaired. I did a lot of research and decided OLED was the way to go. The picture is so brilliant and the detail and contrast is amazing. I’d recommend this TV to everyone!
I recommend this product

Originally posted on LG.com/US

Post Comment
BB TV Lover
2021-04-15 02:45:26
I recommend this product
Love it all!
So happy with my tv. It’s so easy to use, my wife enjoys it and quality is amazing.
I recommend this product

Originally posted on LG.com/US

Post Comment
Audk
2021-04-15 02:15:25
I recommend this product
Awesome picture
Best picture on the market and very easy to navigate the different functions
I recommend this product

Originally posted on LG.com/US

Post Comment

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