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Welcome to Wow TV


"Welcome to 'Wow!' TV"

See how Consumer Reports rates LG TVs for HDR Effectiveness

What is HDR?

HDR is short for High Dynamic Range, a new standard for Ultra HD televisions with the potential to vastly improve the viewing experience. The goal is to maintain as much of the original image quality as possible, all the way through to the living room.

How does HDR work?

Filmmakers produce content encoded with video information that calls for specific levels of color and brightness that far exceed the capabilities of ordinary TVs. These visionaries strive to maintain as closely as possible the precise look they have worked so hard to achieve.

Content is delivered either from an HDR-compatible source component, such as an Ultra HD 4K Blu-ray player, or streamed over the Internet from providers of HDR content. An HDR-compatible TV accepts and then processes and displays this content.

It’s All About the TV

Ultimately, how closely the HDR image matches the original master will depend upon the design and performance of the TV. Does it have a screen capable of displaying over a billion rich colors? Does it reproduce at least 90% of the DCI/P3 cinematic color standard? And can it achieve a sufficiently broad contrast ratio to express deep black levels alongside dazzling brights? For LG Super UHD TVs, the answer to all of these questions is a resounding YES!