LG SIGNATURE Showcases Its Advanced Technology Within
Timeless Aesthetics At MOLTENI&C.
LG SIGNATURE is collaborating with Molteni&C S.P.A., the Italian premium lifestyle and designer furniture brand, in exciting projects showcasing the art of luxury living. Indeed, through a range of physical exhibitions and events, the two globally renowned brands – both of which have become favorites of discerning millennial customers worldwide – will share their vision for a life of sophistication and effortless elegance.
Although they are based in different parts of the world and produce very different types of products, LG SIGNATURE and Molteni&C have much in common. The pursuit of stylish, functional design and a craftsman-like precision are central to the success each continues to enjoy. Moreover, both brands are innovators, unafraid to employ the latest technologies and seek out new techniques to improve the quality and value of their chic, contemporary creations.
Started by Angelo Molteni in 1934, the Molteni Group is known for exquisite, high-quality furniture pieces that exude a timeless modernity that never goes out of fashion. A global leader in the home furnishing and design sector for three generations, the Group has been awarded one of this year's prestigious Compasso d'Oro Career Award in recognition of more than eight decades of design excellence and continuous innovation. Molteni Group companies have received many top Italian and International prizes over the years, including Compasso d'Oro Awards and ADI Awards for Innovation.
LG SIGNATURE is cut from the same mold, its the Art of Essence philosophy closely aligned with Molteni&C's Art of Living ethos. Both brands understand the power and beauty of understated design, as shown in their unmatched ability to distill each product down to its most essential elements and purpose. It is this, coupled with an attention to detail and an emphasis on quality, that characterizes LG SIGNATURE and Molteni&C, and enables them to simultaneously elevate their customers' lifestyles and living environments.
For over 80 years, the Molteni Group has spread its Art of Living message through masterfully-designed furniture collections and by sponsoring a range of cultural events and exhibitions. In more recent times, it has also conducted digital campaigns featuring interviews with lifestyle influencers and trendsetters, and like LG SIGNATURE, has found this a valuable means of connecting with a millennial audience and communicating its core values.
The first LG SIGNATURE and Molteni&C collaboration has seen the stunning LG SIGNATURE OLED 8K on display at the Molteni Museum in Giussano, outside of Milan, Italy. Visitors to the Italian brand's new flagship store in Paris, France, opening this month, will also be able to see LG SIGNATURE products which will be displayed therein.
