Press Release

03/24/2008

Accentuate Your Style!

Seoul, Korea, March 24, 2008 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced today the global launch of the LG-KF510 boasting an extremely-slim body with dynamic functional design.

Seoul, Korea, March 24, 2008 - LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced today the global launch of the LG-KF510 boasting an extremely-slim body with dynamic functional design.

The eye-catching color gradations of LG-KF510 are the first ever to be used on a mobile phone, with choices of Stardust Dark Gray and Sunset Red on the full metal exterior. It adds a lustrous sophistication while the 10.9mm slim and durable inner slide of the phone subtly underscores its sleek style.

The gleaming LED lights of the touchpad brighten with a gentle touch of a fingertip, allowing one to scroll and navigate the animated multifunction menu using the new 'Interactive Touch Lighting' system.

Besides the stylish design, the LG-KF510 is outfitted with quality features. LG KF510 allows the user to enjoy 3MP camera with a power flash and a one-second response time. With the advanced MP3 player the user can automatically sort music into play lists or categories. These features are supported by a long lasting battery that saves power capacity through Auto Luminance Control (ALC) which self-adjusts to the brightness of the LED screen.

"2008 is the year for a new paradigm in mobile phone design and LG is setting the benchmark," says Dr. Skott Ahn, CEO of LG Electronics Mobile Communications Company. "We have established ourselves as a leader in this field and the LG-KF510 is a unique addition in our mobile portfolio. With its sleek aesthetic and superior technology, it will appeal to many discerning consumers that value both style and substance."

LG-KF510 will be available at most major mobile retailers in regions including Europe, Latin America, the Middle East, Africa and Asia, from April

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